Marketing Specialist, Retail Marketing

Columbia, MO (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive retail marketing operations for EquipmentShare, coordinating collateral, campaigns, and inventory updates across dealer accounts.

  • Must-have: Bachelor’s degree in marketing and cross-functional coordination experience.
  • Own creation and updates of co-op collateral, calendars, and reporting to OEMs.
  • Manage social content, website listings, and inventory-driven marketing materials.

Job Description

Responsibilities

  • Co-Op Program Management: Lead the creation of co-op activities and collateral, including design proposals, calendars, performance measurement, and reporting to OEMs.
  • Update co-op invoices in Sage, submit to billing with PO#, and manage communications with OEMs via Monday.com.
  • Marketing Initiatives: Identify and address ongoing marketing needs for new and existing retail offerings.
  • Develop and enhance marketing collateral such as line cards, fliers, and signage.
  • Collect customer and sales feedback to continuously improve collateral and product positioning.
  • Social Media Management: Design and execute social media strategies for 7 dealership accounts.
  • Create and manage content for retail accounts.
  • Monitor performance and adjust strategies for optimal engagement.
  • Website and Inventory Updates: Update used inventory listings for Retail websites.
  • Maintain careers pages for Takeuchi and SANY.

Requirements

  • Bachelor's degree marketing or related field, required
  • At least 1 year of professional experience, preferred
  • Strong organizational and multitasking skills
  • Ability to work cross-functional in a dynamic environment
  • Experience with marketing platforms, social media management, and inventory systems
  • Conceptual thinking skills
  • Oral and written communication is a must
  • Interpersonal skills
  • Creativity
  • Must be able to lift at least 25 pounds at times

Benefits

  • Competitive compensation
  • Full medical, dental, and vision coverage for full-time employees
  • Generous PTO + paid holidays
  • 401(k) + company match
  • Gym membership stipend + wellness programs (earn PTO and prizes!)
  • Company events, food truck nights
  • 16 hours of paid volunteer time per year — give back to the community you call home
  • Career advancement, leadership training, and professional development opportunities
EquipmentShare logo

EquipmentShare

3.5 Glassdoor

EquipmentShare is a nationwide construction technology company that combines smart jobsite technology with equipment rental, retail, and service offerings to solve the construction industry’s most pressing pain points. Founded in 2015 and headquartered in Columbia, Missouri, the company has rapidly grown to include more than 300 locations across the United States and employs over 7,000 team members.With a mission to build the future of construction, EquipmentShare offers an integrated approach that empowers contractors to work smarter, safer, and more efficiently. Its proprietary T3TM technology platform is OEM-agnostic and connects equipment, people, and materials on the jobsite — helping customers increase visibility, reduce downtime, and maximize productivity.We’re always looking for curious, hardworking problem-solvers to add to our team! Check out our open positions and apply at equipmentshare.com/careers.For more updates:Twitter: @equipmentshareInstagram: @equipment_shareFacebook: facebook.com/equipmentshareWebsite: equipmentshare.com

Founded in 2014
Columbia, Missouri, USA
3.8K employees
62% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
155.1K
Monthly Google Ads Budget
$22.7K
Traffic Source Mix
Search
38.8%
Direct
51.6%
Referral
5.7%
Social
3.3%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Funding

Total Funding
$6.3B
Last Raise
$2.8B
Debt Financing, 3 months ago

Funding History

  • Dec 2025
    Debt Financing • $2.8B
  • Jul 2024
    Secondary Market
  • Apr 2024
    Debt Financing • $600M

Recent News