Marketing Specialist- Protective Division

Alamance County, NC (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive protective marketing programs by coordinating plans, campaigns, and cross-functional execution to support priority customers and events.

  • Own the protective marketing plan, budget, and calendar of activities.
  • Must-have: 2–3 years of B2B marketing experience with cross-functional teams.
  • Standout: Brand ambassador with up to 30% travel and event-planning experience.

Job Description

Responsibilities

  • Informs and contributes to building protective marketing plan, budget, and calendar of activities
  • Supports activation of protective marketing plan including developing integrated ad campaigns and promotional materials, such as training and educational materials, marketing collateral, co-branded materials, activations & trade shows
  • Monitors performance metrics across marketing activities (including media plan, customer POP adoption, etc), provides recommendations for improvements and implements adjustments
  • In collaboration with Protective team, monitors competitive activity and conducts regular competitor analysis to inform strategic recommendations
  • Guides/participates in regular update meetings with Sales partners to drive effective planning
  • Collaborates with Sales to prepare for priority customer meetings. Works with Sales to drive pre-sell activity with customer, manage/drive exp ectations, and establish mutual goals for the meeting
  • Serves as a brand ambassador and supports event planning and activities in the field by attending shows, sales meetings and engaging with target audience, which made include up to 30% travel
  • Helps develop co-marketing plans for priority customers and supports implementation of marketing plans

Requirements

  • BA in business, marketing, economics, psychology, math or statistics, textiles, art, design
  • At least 2-3 years of marketing experience
  • Experience supporting marketing plans and campaigns B2B marketing goals
  • Demonstrated experience using robust mix of marketing touchpoints to drive growth
  • Experience in working with cross-functional teams
  • Track record of managing timelines for multiple projects at once
  • Excellent oral and written communication skills
  • Fluent in English (verbal and written)
  • Informal leader who builds relationships and sees initiatives through execution
  • Ability to think creatively, generate options, build consensus, and execute

Preferred

  • self-starter
  • strong collaborator
  • eager to grow with a global company

Benefits

  • Benefits – Your total well-being is important. In addition to competitive health coverage, short- and long-term disability insurance, vision, dental and plan choices, we also offer telehealth visits or on-site health clinics at many locations. We also have a comprehensive wellness program that includes wellness events, health education, and mental health resources. We offer competitive PTO and holiday schedules to allow for personal time.
  • Future Financial security – No matter where you are in your career, at some point, everyone winds down. We’ll help you make it happen when you’re ready to retire. We offer both a company funded pension and matching 401(k) – our investment in you and your complete future.
  • Perks – From on-site fitness centers or discounted gym memberships to catered associate events, many perks come with the job. We celebrate and reward you for hard work any chance we can.
  • Inclusion – We have teams of problem solvers with diverse voices. Every day, we get after it to innovate and find solutions for a better tomorrow – at home and around the world.
  • Fair pay – Direct compensation that is fair and competitive with the market. Your success is our success.
Glen Raven logo

Glen Raven

3.5 Glassdoor

Glen Raven is proud to design, develop and produce quality fabrics and textiles while offering exceptional distribution, logistics and marketing to our clients. Our textile brands are some of the most trusted and leading names serving the furniture, marine, shade, protective career apparel and home fashion industries and beyond. We may have started out as a cotton mill in 1880, but today we are so much more. As a marketing-oriented company, industry leaders come to Glen Raven to find innovative solutions for their companies. We are dedicated to using the most innovative technologies so we continue to weave connections to keep the world spinning.At Glen Raven, we are committed to nurturing and strengthening the infrastructure that connects us all and moves the world forward. We can do this because we keep our eyes on what’s next, and we bring together the people, ideas, and resources to make it possible.Our products and services help weave the experiences at the heart of everyday life. We innovate solutions that bring comfort and relaxation together with the ability for people to express their unique style. Solutions that provide protection and safety; or that help build the roads and bridges that connect our communities. We take the time to understand what our customers need and bring together the knowledge and tools that will turn their creative vision into reality.

Burlington, North Carolina, USA
793 employees (52 in marketing)
70% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
39%
Direct
42%
Referral
7.1%
Social
9.8%
Paid
1.9%

Headcount Trend

Current headcount: ~793

Marketing Team

Marketing Team Size
26 (3% of company)

Recent News