Responsibilities

• Support the NAMER Marketing Team in planning and executing end-to-end marketing initiatives, from strategy definition to execution and performance reporting (including email, social media, events, and campaigns).
• Collaborate closely with the Sales and Training team to align marketing activities with business goals and revenue targets, ensuring every initiative drives measurable results.
• Drive demand generation for Prosci enterprise offerings in partnership with the Regional Sales team, supporting budget targets and expansion of non-training revenue streams (including advisory and licensing programs).
• Assess regional performance and provide data-driven recommendations to inform future marketing plans and resource allocation.
• Support Account-Based Marketing (ABM) campaigns for key enterprise accounts, including custom content and multi-touch engagement strategies.
• Support marketing activities to drive registrations, including emails, webinars, social media and events.
• Focus on industry verticals through strategic partnerships to elevate Prosci’s offerings.
• Execute and attend key events aligning with Prosci’s market and key industries.
• Execute key webinars in the region to support business and marketing goals.
• Source case studies, testimonials and references focusing on verticals and key market segments.

Requirements

• Must have experience using HubSpot, or similar marketing platform.
• Proficiency in Office 365, CRM systems (Salesforce), LinkedIn Advertising, LinkedIn Navigator
• Project management tools (Asana or similar) for campaign coordination and workflow management
• Bachelor’s degree in Marketing, Business, Communications or related field or equivalent professional experience.
• Must have 2+ years of professional services marketing in a B2B setting.
• Proven experience executing multi-channel B2B marketing campaigns from concept through execution and reporting.
• Experience supporting sales teams, including lead generation, nurture programs, and pipeline contribution.
• Strong communication skills, both written and verbal, with strong copywriting abilities for various marketing channels.
• Organizational skills and attention to detail are crucial.
• Strong analytical skills to interpret ROI and performance marketing KPIs.

Preferred

• French-speaking proficiency is an asset.

Benefits

• Through our experience and strategic focus on the people side of change, we know that by taking care of our people, we are taking care of our business. In addition to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, pet insurance, 401k with company matching, and access to LinkedIn Learning.  Our “mostly virtual” culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events.