Marketing Specialist at Pro-Tops Inc. | Monroe, NC

Marketing Specialist

Monroe, NC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Drive end-to-end marketing for a home-services company, focusing on lead generation and revenue growth across digital channels.

Own end-to-end campaigns (lead gen, paid media, content) across Meta Ads and other channels.
Must-have: 2–5+ years marketing with proven lead generation and sales uplift.
Standout: Travel between four NC/SC locations to capture content and support local campaigns.

Plan and execute end-to-end marketing campaigns focused on lead generation and sales growth
Manage and optimize Meta Ads (Facebook & Instagram) and other paid channels
Create and oversee high-converting content (videos, reels, before/after transformations, ads)
Develop and manage social media strategy across Instagram, Facebook, and emerging platforms
Use tools like HubSpot (or CRM) to track leads, nurture campaigns, and measure ROI
Analyze campaign performance and continuously improve conversion rates
Collaborate with the sales team to ensure marketing aligns with revenue goals
Travel between locations (Charlotte, Monroe, Raleigh, Charleston) to capture content and support local campaigns

2–5+ years of marketing experience (home services, construction, remodeling, or similar is a plus)
Proven track record of generating leads and increasing sales through marketing
Must-have: Meta Ads (Facebook & Instagram)
Must-have: Content creation (video-first mindset preferred)
Must-have: CRM tools (HubSpot or similar)
Ability to think strategically AND execute hands-on
Comfortable working in a fast-paced, growth-focused environment
Willingness to travel between locations

Experience in home improvement, renovation, or local service businesses
Strong understanding of local marketing & geo-targeted ads
Ability to create scroll-stopping video content (before/after, storytelling, testimonials)
Data-driven mindset with clear ROI focus