Responsibilities

• Build, launch, manage, and optimize paid campaigns across Meta, Google, and YouTube, including audience building, targeting, and structured A/B testing on all three platforms
• Deliver daily reporting on our main KPIs (ROAS, CPA, CTR, conversion rates, spend pacing)
• Make daily adjustments to ad performance, budgets, and spend allocation based on the data
• Write weekly new video creative scripts modeled on our previous high performing ads
• Create and test static ad creative on Meta platforms
• Analyze and adjust our AI chatbot integrated with our Instagram DMs, improving qualification and routing performance over time
• Integrate AI tools (Claude, OpenAI) with Meta ads, and Google where applicable, to build quick and efficient workflows for reporting, creative iteration, and campaign management

Requirements

• Extensive AI knowledge and experience. Demonstrated experience integrating Claude and/or OpenAI with Meta ads (and Google if applicable) to create fast, efficient marketing workflows
• Extensive experience with Meta ads, Google Ads, and YouTube. You can build and target key audiences effectively on all three platforms and design and run proper A/B tests
• Daily reporting discipline. You are comfortable owning daily KPI reporting without being chased for it
• Daily optimization habits. You proactively make daily adjustments to ad performance and spend
• Creative scripting ability. You can produce weekly new video ad scripts informed by data from prior top performers
• AI chatbot experience. You can analyze and improve an AI chatbot integrated with social media DMs
• Static ad production and testing. You can create and test static ads on Meta platforms
• A clear, verifiable track record. You can show a history of improving performance at prior companies, with specific KPIs that were met and improved over time. Vague claims will not cut it. Bring numbers.

Preferred

Benefits

• 401(k)
• Flexible schedule
• Paid time off
• Professional development assistance