Marketing Specialist, Paid Search, AWS Search Marketing

New York City, NY (On-site)

$66K/yr – $114K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own paid search execution and campaign health while collaborating with a search experts team to drive acquisition and lead generation, using deep data to inform optimizations and testing for ads and landing pages.

  • Own tactical execution and account health in Paid Search.
  • Lead testing strategies for ad copy and landing pages to improve customer experience.
  • Dive into data to surface insights and guide optimization decisions.

Job Description

Responsibilities

  • Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
  • Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.
  • Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.
  • Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.
  • Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
  • Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
  • Challenge the status quo and push for the best customer experience.
  • Insist on the highest standards and prioritize long-term results over short-term gains.
  • Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences.

Requirements

  • 2+ years of professional non-internship marketing experience
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred

  • Experience working with a major brand or entertainment company in project/production management
  • Experience in e-commerce, start ups, advertising, commercial
  • Experience using data visualization tools

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
100

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