Marketing Specialist at Optum | Atlanta, GA | $28/hr – $51/hr

Optum

Marketing Specialist

Atlanta, GA (Remote)

$28/hr – $51/hrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Support marketing campaign management and content operations to optimize lead generation and website performance.

Assist in campaign management, testing, and website/content updates.
Must-have: 3+ years in marketing campaigns and platforms/CRM/analytics.
Standout: Experience coordinating with CMS and data analysis to drive results.

Job Description

Responsibilities

Provide expertise on campaign parameters, including discounts, promotions, and contract automation
Assist in testing and deploying campaign management tools and related systems
Assist in developing and implementing lead generation strategies, nurture campaigns, and personalized communications
Assist in website improvements, including content updates
Assist in Optumcoding.com copy and collateral updates through CMS
Provide insights and recommendations based on data analysis
Identify opportunities to leverage new technologies to improve marketing effectiveness
Explore and pilot AI integration for content development and SEO enhancements
Explore webinar and live production opportunities (e.g., alternative to tradeshows)
Assist in AB testing

Requirements

3+ years of experience in marketing campaign management, preferably in a B2B/B2C environment
3+ years of experience in marketing platforms (e.g., Marketo, CMT, Workfront), CRM systems, and marketing analytics tools (e.g., Adobe Analytics)
3+ years of experience in project management, experience using project management tools
1+ years of experience with website coordination, content management systems, and SEO best practices

Preferred

Experience with AI integration in marketing

Benefits

a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.

Optum

We’re evolving health care so everyone can have the opportunity to live their healthiest life. It’s why we put your unique needs at the heart of everything we do, making it easy and affordable to manage health and well-being. We are delivering the right care how and when it’s needed; providing support to make smarter and healthier choices; and making prescription services easier, while helping you save money along the way. It’s everything health care should be. Together, for better health.Optum is part of UnitedHealth Group (NYSE: UNH).

Founded in 1985

Eden Prairie, Minnesota, USA

102K employees (1,727 in marketing)

www.optum.com/en