Responsibilities

• Use data analytics to evaluate the effectiveness of our community positioning and provide weekly insights
• Develop community-specific marketing plans, including organic traffic generation, paid advertising, and email campaigns
• Oversee the online customer experience during community launches and open houses to drive appointments
• Monitor and manage marketing budgets for each division
• Create compelling content that enhances the customer experience and converts web traffic into leads and appointments
• Measure community performance and recommend adjustments to marketing strategies based on data insights
• Serve as a liaison between corporate marketing and regional sales and marketing teams

Requirements

• 3-5 years of successful marketing experience is preferred
• Bachelor’s degree in Marketing/Communication, Journalism or related field; or equivalent experience
• Demonstrated leadership and communication skills
• Exceptional organization, attention to detail and problem-solving skills, with the ability to multi-task and prioritize projects
• Collaborative and strategic approach to lead creativity and change within the divisions
• Demonstrated ability to write and proofread effective copy that drives online conversions
• Demonstrated ability to oversee creative projects like video
• Able to work effectively and independently in a complex professional environment

Benefits

• traditional benefits, among the best in the industry.
• stock ownership through a profit sharing trust as part of our retirement savings package.