Responsibilities

• Support lead generation campaigns across multiple industry segments to support customer acquisition and pipeline growth.
• Build, deploy, and optimize lead nurture email campaigns based on audience segmentation.
• Maintain accurate CRM database, ensuring proper lead tagging and workflow management.
• Collaborate with marketing automation manager to monitor lead qualification processes and facilitate timely handoff of SQLs.
• Plan and coordinate trade shows, exhibitions, and marketing events, managing logistics, booth setup, promotional materials, and attendee communications.
• Equip sales representatives with event resources and coordinate post-event lead capture and follow-up activities.
• Support sales enablement by providing presentations, marketing material, product information, and customer-facing materials.
• Maintain organized marketing asset libraries, ensuring version control and accessibility for internal teams and distribution partners.
• Execute distributor co-op marketing programs, including newsletters, targeted email campaigns, co-branded promotions, and advertising initiatives.
• Coordinate with distributors and external partners to ensure marketing assets are delivered on time and align with brand standards.

Requirements

• Bachelor's Degree, preferably in Marketing, but other disciplines with comparable commercial training are welcome.
• 2-4 of experience in B2B marketing role, ideally in an industrial, manufacturing, or engineering-adjacent environment.
• Experience coordinating trade shows or events.
• Hands-on experience with a CRM and marketing automation platforms, preferably ClickDimensions, Dynamics 365, or similar.
• Familiarity with paid social platforms - LinkedIn, Campaign Manager, Meta Ads Manager, Google Ads.
• Familiarity with marketing analytics tools such as GA4, Looker Studio, Clarity, etc.
• Strong organizational skills and ability to manage multiple workstreams simultaneously without dropping detail.
• Comfortable working in a lean team where ownership and initiatives are expected.
• Willing and able to work a set hybrid schedule of 3 days in office and 2 days remotely.

Benefits

• Collaborative, Innovative Culture: Join a team that encourages creativity and idea-sharing to solve challenges and drive growth.
• Opportunities for Development: Enjoy access to resources, training opportunities, and an encouraging environment that promotes personal and professional growth.
• Modern and spacious facility in the Greater Pittsburgh Area.
• Top tier health benefits, PTO, company holidays, 401(k) with company match, Paid Parental Leave, and so much more.