Responsibilities

• Campaign Development & Execution: - Support the execution of multicultural marketing campaigns across traditional and digital channels, ensuring alignment with brand standards and timelines.
• - Assist in adapting PNC’s broader brand platform into culturally relevant, Spanish-first and bilingual messaging.
• - Coordinate with internal teams and external agency partners to deliver high-quality creative and assets.
• - Help manage project timelines, budgets, approvals, and deliverables across multiple workstreams.
• Creative & Cultural Support: - Contribute to the development of creative briefs and provide input grounded in Hispanic cultural insights, language nuance, and audience understanding.
• - Review Spanish language creative for authenticity, clarity, and consistency.
• - Stay attuned to cultural trends, media consumption habits, and community dynamics to inform work.
• Measurement & Reporting: - Assist in tracking campaign performance and brand metrics (awareness, consideration, engagement, etc.).
• - Support development of reporting materials by compiling data, organizing insights, and helping build clear narratives.
• - Help ensure campaigns are optimized based on performance learnings.

Requirements

• 1–2 years of experience in marketing, advertising, communications, or related field; relevant internship experience strongly considered.
• Fluent in Spanish and English (written and verbal); comfort reviewing Spanish-language content required.
• Strong organizational and project management skills with attention to detail.
• Demonstrated interest in multicultural marketing and/or the Hispanic consumer segment.
• Strong written and verbal communication skills; ability to contribute ideas and collaborate effectively.
• Financial services experience not required; curiosity and willingness to learn are essential.
• Education: Bachelors
• Certifications: No Required Certification(s)
• Licenses: No Required License(s)
• Language Assessments: No Required Or Preferred Language Assessments

Preferred

• Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
• Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.