Responsibilities

• Plan, build, and optimize paid search campaigns across platforms including Google Ads, Meta, and other digital advertising channels.
• Manage and monitor paid search and paid social campaigns to ensure performance and budget efficiency.
• Conduct A/B testing to improve ad copy, creative, targeting, and overall campaign performance.
• Track and report on key performance metrics including CTR, CPC, conversion rate, ROAS, and CPA.
• Conduct keyword research to support both paid and organic search strategies.
• Assist with on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
• Ensure SEO best practices are implemented across blogs, landing pages, and product pages.
• Monitor website performance using tools such as Google Search Console and BrightEdge.
• Work with analytics teams to analyze campaign performance and identify actionable insights.
• Support reporting efforts by maintaining dashboards and performance tracking tools.
• Partner with web developers to ensure proper tracking, tagging, and campaign attribution.
• Collaborate with creative and brand teams to develop effective digital ad content aligned with campaign goals.
• Support integrated marketing campaigns by aligning SEM tactics with broader marketing initiatives.
• Facilitate internal requests and ensure campaign deliverables are executed on schedule.
• Perform other duties as assigned.