Marketing Specialist at Metrologic DCS | Wixom, MI

Metrologic DCS

Marketing Specialist

Wixom, MI (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own regional enablement and cross functional marketing execution that supports US sales and global launches while feeding HQ with local market feedback.

Own regional tools, events, and content to drive local pipeline and align with launches and brand guidelines.
Coordinate US specific media, testimonials, and social content and air regional messaging in HQ materials.
Lead field feedback to global marketing and backstop lead gen with webinar coaching and enablement.

Job Description

Responsibilities

Be the primary operational point of contact between local sales teams and global marketing communications
Support sales and regional events such as webinars and trade shows
Support global and local marketing content creation
Support global lead generation strategy
Provide feedback to headquarters on local customer behavior and market trends
Participate in global reporting on marketing performance
REGIONAL (USA) - Sales Enablement: Ensure access to and deployment of sales enablement tools
REGIONAL (USA) - Events: Coordinate event organization including trade shows and webinars
REGIONAL (USA) - Media Planning: Support development and execution of media and press plans for the US
REGIONAL (USA) - Customer Testimonials: Identify, create, and write US customer case studies and success stories

Metrologic DCS

Backed by 50 years of experience we support more than 15,000 active users and 50 key accounts worldwide.As part of the Sandvik Group Group, Metrologic DCS benefits from global engineering power to boost the productivity and sustainability of our customers in over 60 countries.

Founded in 1980

Montbonnot-Saint-Martin, Auvergne-Rhône-Alpes, FRA

185 employees (7 in marketing)

www.metrologicdcs.com