Marketing Specialist - Marketing and Communications

Augusta County, VA (On-site)

$58K/yr – $88K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns and coordinates growth-focused marketing campaigns, partners across functional teams, and tracks performance to optimize demand, brand consistency, and patient engagement.

  • Owns marketing plans and campaign recommendations
  • Monitors KPIs and dashboards
  • Supports patient acquisition and brand consistency

Job Description

Responsibilities

  • Develops and supports strategic marketing campaigns aligned with organizational growth priorities.
  • Supports paid media coordination and campaign execution across multiple channels.
  • Partners with service lines and operational leaders to support growth initiatives.
  • Develops marketing plans, tactics, and campaign recommendations.
  • Coordinates with Marketing Operations, Communications and Digital teams to implement campaign strategies.
  • Monitors marketing KPIs, dashboards, and campaign performance metrics.
  • Supports patient acquisition and engagement initiatives.
  • Ensures consistency of messaging and brand alignment across marketing materials.
  • Assists with content development for advertising, digital, print, and promotional campaigns.
  • Supports strategic marketing planning and organizational growth efforts.

Requirements

  • High School Diploma required.
  • Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or related field preferred.
  • Professional certifications related to marketing, communications, public relations, digital strategy, or project management preferred.
  • Minimum of three years of experience in communications, marketing, journalism, public relations, or related field required.
  • Healthcare system experience preferred.

Preferred

  • Professional certifications related to marketing, communications, public relations, digital strategy, or project management preferred.
  • Healthcare system experience preferred.

Benefits

  • Generous paid time off to promote work life balance
  • Competitive Pay
  • Retirement Plan
  • Medical, Dental, and Vision Benefits
  • Free onsite parking
  • Tuition reimbursement
  • Onsite childcare
Augusta Health logo

Augusta Health

Nestled in the beautiful Shenandoah Valley, Augusta Health is among the finest community hospitals in America. Our patients receive an exceptional level of care, reassured that their loved ones and visitors have many amenities available within the hospital so they can all be comfortable while staying close during difficult times.Augusta Health opened in 1994 to continue a tradition of personalized care with small-town hospitality that began more than 50 years with predecessor hospitals in Staunton and Waynesboro, Virginia. Today, our highly trained physicians and staff use state-of-the-art technology to provide superlative care with warmth and compassion.

Founded in 1994
Fishersville, Virginia, USA
1.6K employees

Traffic Signals

Monthly Visitors
206.2M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
20.5%
Direct
52.7%
Referral
4.5%
Social
22.1%
Paid
0.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

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