Responsibilities

• Develops, coordinates, and executes integrated marketing campaigns that support advancing institutional strategic plan goals and objectives.
• Drafts marketing plans and campaign briefs outlining objectives, audiences, messaging, tactics, timelines, and evaluation metrics.
• Serves as project lead for some marketing initiatives, coordinating timelines and deliverables, collaborating with other teammates, approvals, and communication among internal departments and external vendors.
• Facilitates intake meetings and other communication with stakeholders to help formulate effective marketing plans.
• As assigned, writes and/or edits compelling marketing messages for digital, print, email, web, social media, signage, advertising, speeches, and promotional materials while maintaining brand messages, brand voice, and editorial standards.
• Leverages the institutional and team editorial calendar and campaign schedule.
• Assists with advertising campaigns as assigned.
• Occasionally staffs library events to capture content or coordinate staff and/or freelancers or represent the department for handling other marketing responsibilities.
• Able to work occasional evenings and weekends in support of library programs and special events.
• Able to cope with daily job-related stress.

Requirements

• Have Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or related field; or equivalent combination of education and professional marketing experience.
• Have two years of experience in marketing, communications, media, PR agency, or related field.
• Have demonstrated experience managing multiple marketing projects simultaneously.
• Have strong writing, editing, and proofreading skills.
• Have experience developing marketing campaigns across multiple channels.
• Have knowledge of current marketing trends and best practices.
• Have experience with Microsoft Office.
• Have strong organizational, collaboration, and interpersonal skills.
• Have a valid driver’s license.

Preferred

• Adobe Creative Suite
• Email marketing platforms
• Website content management systems (CMS)
• Paid advertising
• Social media management
• Photo and video fundamentals
• Public library, nonprofit, or education marketing

Benefits

• medical, dental and vision insurance coverage;
• 100% company-paid long term disability, and employer paid basic group life insurance,
• generous amounts of PTO,
• a fully funded, Library paid pension plan and 11 paid holidays each year .
• The Library proudly promotes from within as part of a strong commitment to providing career growth opportunities for employees of all levels.