Own end-to-end product lifecycle and GTM execution for a global heritage wellness brand, coordinating development, labeling, pricing, and market readiness across US and HQ teams.

• Product Lifecycle & Development Management: Manage product development and the product mix, including designing price and cost structures.
• Product Lifecycle & Development Management: Lead product introduction and alignment between our HQ in South Korea and the US team.
• Product Lifecycle & Development Management: Work closely with R&D, manufacturers, and relevant suppliers.
• Product Lifecycle & Development Management: Design product labels in cooperation with the design team and HQ, ensuring all label statements comply with FDA regulations.
• Market Research & GTM Strategy: Develop end-to-end go-to-market (GTM) strategies and actionable execution plans.
• Market Research & GTM Strategy: Analyze market competition and stay ahead of emerging market opportunities.
• Market Research & GTM Strategy: Lead product concept creation, packaging design, pricing strategies, and consumer surveys.
• Market Research & GTM Strategy: Analyze survey results to successfully identify consumers’ unmet needs and desires.
• Marketing & Sales Support: Create compelling digital content for SNS, copywriting, product-concept boards, website content, sell sheets, and advertisements.
• Marketing & Sales Support: Manage external agencies handling marketing, SEM, SNS, and other paid channels within the allocated budget.

• Marketing & Sales Support: Support on/offline sales teams to empower and drive their sales activities.

• Operations & Collaboration: Coordinate seamlessly with the supply chain management team regarding product shipping, assembly, and logistics.
• Operations & Collaboration: Report to the Manager or Director regularly and handle other duties flexibly as assigned.

• Requirements: Experience: 3+ years of full-time work experience managing products and marketing content specifically within the food & beverage or dietary supplement industries.
• Requirements: Language: English native speaker. Bilingual skills in Korean & English (both written and verbal) are required to communicate effectively with HQ.
• Requirements: Culture: Previous experience working within Asian or Asian corporate cultures.
• Requirements: Education: Bachelor’s degree preferred.
• Requirements: Technical Proficiency: Highly developed analytic and creative thinking skills. Proficient in MS Office, AI platforms, and audio/video editing programs.
• Requirements: Work Style: Proven ability to multitask, prioritize effectively, and work independently as a self-directed team player.
• Requirements: Travel & Legal: Valid legal driver’s license and capability to drive. Willingness and flexibility to take business trips as needed. Must be legally authorized to work in the USA.

• How to Apply: How to Apply If you are ready to shape the future of a global heritage wellness brand in the US market, please click "Apply" and submit your updated resume.