Responsibilities

• Drive and support go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
• Lead product and category launches, including merchandising narrative and campaign planning.
• Optimize and execute integrated marketing campaigns with cross-functional teams and regional partners.
• Collaborate on the development, refinement and localization of packaging, assets, and marketing materials in partnership with creative and product teams.
• Track and analyze campaign performance, sell-through, consumer insights, market and category trends, product performance, and competitor activity by market and channel.
• Provide training and resources for internal and partner teams, to support sell-in and post-launch success.
• Develop a deep knowledge and understanding of target markets, regional opportunities, and effectively communicate competitive advantages.

Requirements

• Bachelor’s degree in Marketing, Business, or equivalent experience
• 3–5 years of experience in brand management or regional marketing — ideally in consumer goods, lifestyle, or retail categories
• Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously is a must.
• Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures.
• Proven track record of leading cross-functional product launches
• Commercial acumen and familiarity with both retail and direct-to-consumer models
• Excellent communication and storytelling skills — with an ability to simplify and clarify
• Data-fluent, with the ability to translate performance metrics into strategy

Preferred

• International experience/familiarity with Asia region preferred (but not mandatory)

Benefits

• Comprehensive medical, dental, and vision care
• 401(k) package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room