Marketing Specialist II - Marketing at CHRISTUS Health | Irving, TX

Marketing Specialist II - Marketing

Irving, TX (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 5 months ago

Job Summary

Drive system-wide marketing campaigns for CHRISTUS Health ministries, from ideation through optimization and ROI-focused delivery.

Must-have: Bachelor’s degree and 1–3 years of experience in marketing or related field.
Standout: End-to-end campaign ownership across regions with CRM-based planning and cross-channel tactics.

Job Description

Responsibilities

Provide campaign management of system marketing campaigns for select regions and ministries
Create and implement campaign/initiative-specific integrated marketing plans that leverage the CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization
Act independently, from ideation to optimization, on select regional marketing initiatives
Develop and continually monitor market and competitive analyses for assigned ministries
Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research a/b testing and landing page optimizations for high levels of conversion
Ensures project timelines are being met and that they incorporate appropriately with offline marketing efforts. Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies
Help educate leadership and physicians on strategic marketing best practices
Seek to advance and personalize digital patient experiences with multi-touch marketing efforts and demonstrate clear ROI for B2C efforts and B2B efforts
Evaluate and demonstrate the business impact of ministry marketing programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs

Requirements

Bachelor’s degree in related field of study
1-3 years of experience

CHRISTUS Health

CHRISTUS Health is a Catholic not-for-profit health care system comprising more than 600 centers, including long-term care facilities, community hospitals, walk-in clinics and health ministries. We are a community of 50,000 Associates, with over 15,000 physicians providing personalized care. Our ministries extend to Texas, Louisiana, New Mexico and Arkansas, and throughout the Americas to Chile, Colombia and Mexico. We continue to expand into new communities each year, adding more physicians and more services and bringing care closer to more people.Sponsored by the Sisters of Charity of the Incarnate Word in Houston and San Antonio and the Sisters of the Holy Family of Nazareth, our mission is to extend the healing ministry of Jesus Christ to every individual we serve.

Carrollton, Texas, USA

28K employees (116 in marketing)

www.christushealth.org