Marketing Specialist

Daytona Beach, FL (On-site)

$50K/yr – $60K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own social content and on-site storytelling for the property and nearby hotels, turning on-site shoots, engagement, and influencer work into brand lift and UGC-led campaigns.

  • Social & Influencer Execution: Manage posting, engagement, and influencer collaborations to drive reach and authentic content from on-site and guest interactions.
  • Content Ops & Events: Coordinate calendars, content capture, prints, collateral, and on-property activations to keep campaigns cohesive.
  • Partnerships & Measurement: Vet influencer requests, identify aligned creators, coordinate gifts, and track deliverables and content performance.

Job Description

Responsibilities

  • Monitor social media platforms and respond to guest comments, direct messages, and inquiries in a timely and professional manner.
  • Schedule and publish social media posts, stories, reels, and other approved content.
  • Create and manage boosted posts and Meta advertising campaigns as directed by the Director of Marketing.
  • Capture photo and video content on property for use in social media, email marketing, website content, and promotional campaigns.
  • On-site presence to capture content, support marketing initiatives, and collaborate with hotel departments.
  • Engage with followers and relevant accounts to foster community engagement and increase brand awareness.
  • Create and distribute email marketing campaigns on a timely basis.
  • Assist with social media management and email marketing support for select sister hotel properties.
  • Create digital graphics, promotional materials, flyers, signage, and marketing collateral using approved design platforms.
  • Assist with maintaining content calendars and marketing schedules.

Requirements

  • Proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint
  • Experience with Canva required
  • Ability to work flexible hours as needed to support special events, activations, photo shoots, and content capture opportunities

Preferred

  • Experience with Canva? preferred (as listed)
  • Adobe Express and Adobe Photoshop preferred
  • Experience with social media management platforms, content scheduling tools, and basic reporting systems preferred
  • Knowledge of influencer marketing, content partnerships, and campaign tracking preferred
  • Understanding of hospitality, tourism, entertainment, or lifestyle marketing preferred

Benefits

  • Career growth opportunities across our nationwide portfolio
  • Flexible scheduling
  • Access up to 40% of your earned wages before payday with PayActive
  • PTO and Paid Holidays
  • Exclusive hotel and food & beverage discounts

Marketing Team

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