Marketing Specialist

Elkhart County, IN (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 5 days ago

Job Summary

Own and execute multi-channel marketing campaigns for assigned models, turning product features into compelling stories and coordinating content across teams.

  • Own content strategy and execution for assigned models as knowledge grows.
  • Lead cross-functional collaboration to support launches, promotions, and GTM activities.
  • Develop engaging content across social, email, website, and owner channels.

Job Description

Responsibilities

  • Support the day-to-day marketing needs of assigned models, helping ensure campaigns, communications, and launch activities are aligned with business objectives.
  • Develop a strong understanding of Grand Design products, customers, dealers, owner communities, and the competitive RV landscape.
  • Assist with product launches, brand initiatives, promotions, and go-to-market activities.
  • Partner with product management, sales, customer service, and leadership teams to support marketing priorities.
  • Help maintain brand consistency across all marketing touchpoints.
  • Create engaging content across social media, email, website, blog, video, dealer, and owner-facing channels.
  • Translate product features into meaningful consumer benefits and compelling stories.
  • Write blog articles, newsletters, product content, social media copy, and customer communications.
  • Help identify, develop, and share authentic owner stories and user-generated content.
  • Contribute creative ideas that strengthen engagement, grow brand awareness, and support business goals.

Requirements

  • Bachelor's degree in marketing, communications, public relations, journalism, business, or a related field preferred.
  • Internship experience, campus leadership involvement, student organizations, or relevant hands-on experience strongly preferred.
  • Excellent written and verbal communication skills.
  • Strong interpersonal skills with the ability to build relationships across a variety of teams, personalities, and backgrounds.
  • Maturity and professionalism to comfortably interact with customers, owners, dealers, company leadership, and appear on camera when needed.
  • Familiarity with social media platforms and digital marketing concepts.
  • Strong organizational skills and ability to manage multiple priorities.
  • Demonstrated initiative, accountability, and willingness to learn.
  • A competitive mindset, strong work ethic, and desire to win as part of a team.
  • Ability to work independently while also thriving in a collaborative team environment.

Preferred

  • Experience in the RV, outdoor, lifestyle, consumer products, or dealer-supported industries is helpful but not required

Benefits

  • Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
  • Health Savings Account (HSA)
  • 401(k) with match
  • Employee Stock Purchase Program
  • Tuition Reimbursement
  • Holiday and Vacation Pay
Grand Design RV logo

Grand Design RV

4.3 Glassdoor

Grand Design RV manufactures high quality towable fifth wheels, toy-haulers, travel trailers and motorized RVs. Based in Middlebury, Indiana, we focus on providing the highest quality and more premium standard features than any other RV's in their class. Brands include the Momentum Toy Hauler, Solitude Fifth Wheel, Influence Fifth Wheel, Reflection Fifth Wheel, Reflection Travel Trailer, Imagine Travel Trailer, Transcend Travel Trailer, Serenova Travel Trailer and Lineage, our Motorized line.Our desire is to create customers for life! We intend to do this by providing more features, better designs and unparalleled customer support for your investment. You can rest assured that each Grand Design product has been constructed with pride and care. Please take some time and learn more about us, our company, and our products. We would be honored to welcome you to the Grand Design RV family.We are happy to provide customers and potential customers Grand Design factory tours. You will feel like part of our family as we proudly walk you through our manufacturing space. Please call (574) 825-8000 to reserve your tour time. We look forward to meeting you!

Founded in 2012
Middlebury, Indiana, USA
348 employees (22 in marketing)
78% recommend to a friend
100% CEO approval

Marketing Team

Marketing Team Size
13 (4% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 12 years ago

Funding History

  • Jan 2014
    Private Equity

Traffic Signals

Monthly Visitors
196.8K
Monthly Google Ads Budget
$15.6K
Traffic Source Mix
Search
58.6%
Direct
34.6%
Referral
3.8%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~348

Recent News

Grand Design RV logo

Marketing Specialist

Grand Design RV · Elkhart County, IN · Hybrid