Responsibilities

• Provide video and print marketing campaigns to support Retail, Workforce Development, Interpretations Services, Philanthropy, and Corporate.
• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with executive team and Department Managers to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Create goals and objectives in order to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.

Requirements

• (BS/BA) in Marketing, PR, Journalism, Communications or related field or equivalent work experience
• Two (2) years’ proven experience as a Marketing Specialist or similar role managing projects; experience in a nonprofit setting is strongly preferred.
• Experience with public relations, community outreach, administration and database management.
• Experience managing social media accounts and executing social media campaigns
• Excellent writing, editing and proofreading skills
• Strong project management and organizational skills
• Familiarity with marketing analytics tools and techniques
• Strong email design and content creation skills
• Ability to work independently and as part of a team
• Ability to work under tight deadlines and prioritize multiple projects