Marketing Specialist| Full-Time | Richard M. Borchard Regional Fairgrounds

Robstown, TX (Unknown)

$48K/yr – $61K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive event marketing and graphic design for venues and clients, coordinating campaigns, signage, and press outreach.

  • Own end-to-end event marketing and graphics creation for in-house assets.
  • Must-have: 2–4 years in marketing with strong graphic design and content writing.
  • Standout: Experience coordinating multi-channel campaigns and trade-show activities.

Job Description

Responsibilities

  • Develop and resize graphics for clients’ upcoming events including creating graphics to fit all in-house marketing assets.
  • Strategizing and planning various marketing campaigns, researching market trends to determine consumer needs.
  • Conduct research to analyze competitive landscape, customer behavior and create content for marketing campaigns as needed.
  • Initiate and design venue advertising for employment and facility rentals.
  • Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use.
  • Maximize upcoming events’ visibility with placing in-house printed signage and signage provided by clients around entire venue in high traffic areas.
  • Author and distribute press releases as needed. Press release list to be maintained and up to date with media contact list and professional relationships.
  • Planning and managing marketing efforts for trade shows, conferences, events and meetings.
  • Maintaining inventory and directory of marketing materials while coordinating new material creation as needed.
  • Regularly review progress of public relations and marketing efforts through website and social media analytics.

Requirements

  • Bachelors Degree from an accredited college or university with major course work in marketing, public relations, communications, business or other related field.
  • Prior experience in Marketing or advertising roles such as Marketing Assistant, SEO Specialist or Social Media Coordinator.
  • Strong skills in graphic design and content writing.
  • Minimum 2-4 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility.
  • Knowledge of marketing and advertising/sponsorship program development.
  • Excellent interpersonal skills for representing organizations during media events, product launches, product demonstrations and trade shows.
  • Project management experience and time-managements skills for juggling numerous time-sensitive projects.
  • Familiarity with various marketing platforms and channels, including social media, print campaigns, digital marketing and email promotions.
  • Strong analytical skills to evaluate marketing metrics effectively.
  • High degree of creativity and innovation to develop unique, effective marketing strategies.

Benefits

  • Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

Oak View Group

3.7 Glassdoor

We are here to be a POSITIVE DISRUPTION to business as usual in the sports and live entertainment, and hospitality industries.

Founded in 2015
Denver, Colorado, USA
4.5K employees (372 in marketing)
70% recommend to a friend

Traffic Signals

Monthly Visitors
88.4K
Traffic Source Mix
Search
39.3%
Direct
41.5%
Referral
17.8%
Social
1%
Paid
0.3%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
269 (6% of company)
Median Career Experience
10 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$100M
Last Raise
Private Equity, 8 years ago