Responsibilities

• Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans.
• Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.
• Support development of creative briefs and facilitate creative reviews
• Manage creative development processes (i.e. timeline, approvals, protocols)
• Support Brand Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more.
• Participate on a cross-functional team to develop new products and messaging
• Become an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation.
• Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products

Requirements

• Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred
• Bachelor’s degree (preferably in marketing) or equivalent experience required
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
• Education and Experience Requirements:  

Nice to have

• CPG experience preferred.

Benefits

• medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.