Marketing Specialist at Federal Mfg | USA

Federal Mfg

Marketing Specialist

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-brand marketing partnerships and collateral programs that connect demand gen with sales enablement across active and inactive accounts.

Campaign ownership: drive multi-brand campaigns and ensure consistent branding across channels.
Content and assets: create and manage sales sheets, brochures, catalogs, and web content to fuel demand and sales efforts.
Collaboration and measurement: coordinate agencies, events, PR, and budget with clear reporting to optimize impact.

Job Description

Responsibilities

Create and drive marketing campaigns to promote full line integration and service sales growth with active and inactive customer base segments.
Direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral, including sales sheets, spec sheets, line cards, brochures, catalogs, photos, videos, presentations, and more, to support sales team efforts for customers and channel partners.
Support the implementation of digital marketing strategies, including SEO, PPC, and email marketing.
Create content for a website, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation.
Manage project installation photography & videography shoots for the ProMach Integrated Solutions brand, including capturing and editing content post-shoot.
Manage agency/vendor relationships for branding, advertising, search marketing, and public relations
Support public relations efforts to identify and deliver press releases, articles, white papers, case studies, and interviews.
Participate in the marketing budget development and ensure proper implementation of activities and spending.
Support in the planning ProMach Integrated Solutions-specific meetings, events, and trade shows (including logistics, pre-, at-, and post-show marketing communications and reporting).
Maintain consistent brand standards across individual product brands in all mediums, including but not limited to print, digital, documentation, machinery, and apparel.

Collaborate with internal teams across multiple brands to ensure marketing efforts align with overall business objectives.

Requirements: Bachelor’s degree in Marketing, Business, Communications or a related field.

One (1) to three (3) years of marketing or related experience, preferably in a B2B manufacturing industry.

Experience with Microsoft Office Suite including Outlook, Teams, Word, Excel and PowerPoint

Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) and/or Canva

Experience with content creation and/or video editing

Excellent verbal and written communication skills.

Able to work effectively to meet deadlines and multi-tasking abilities.

Must be able to work effectively in a collaborative environment with input from different departments and levels within the organization.

Ability to travel up to fifteen (15) percent

Nice to have: Experience with Salesforce CRM or other CRM systems is preferred.

Benefits

Total compensation includes your pay, potential short-term incentive opportunities, comprehensive medical/dental/vision programs, as well as life insurance, disability insurance, paid time off programs, a retirement savings plan with a company match, and a wellness program. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!

Federal Mfg

1.5 Glassdoor

Federal Mfg creates high-performance level and weight filling systems for free-flowing liquids as one of ProMach's Filling Solutions brands.Federal's history goes back to 1946 when Mr. David Fee recognized the need for a better machine for smaller, farm dairies to fill and cap glass bottles. Within two years, both 6- and 9-valve level fillers were engineered and introduced at the 1948 Dairy Show in Atlantic City.Federal's simple, hygienic, dependable filler designs made Mr. Fee’s filling systems a success from the time they were introduced.The Federal team is committed to developing innovative, high-quality, high-performance filling equipment with dependable customer service and technical support.

Founded in 1946

Waukesha, Wisconsin, USA

39 employees (2 in marketing)

www.federalmfg.com

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