Marketing Specialist- Events & Brand Operations

Westminster, CO (On-site)

$66K/yr – $89K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the events and webinar engine that feeds sales, coordinating across PDEs and marketing to drive qualified leads and ROI.

  • Events: plan, execute, and optimize conferences, trade shows, staffing, swag, and on-site lead capture.
  • Webinars: end-to-end planning from speaker prep to post-event follow-up and PDH certification.
  • Cross-functional ops: align PDE participation, booths, inventory, vendor management, and post-event reporting.

Job Description

Responsibilities

  • Develop and execute the annual events calendar for conferences and trade shows across the United States and Canada, aligned with sales and business development goals.
  • Manage all aspects of event logistics including venue research, exhibitor registration, sponsorship opportunities, abstract submissions, travel coordination, booth setup, shipping, and on-site production.
  • Coordinate with Product Development Engineers (PDEs) and directors to determine event participation, staffing, swag requirements, and engagement objectives.
  • Oversee the development and maintenance of booth displays, banners, tablecloths, literature racks, and all physical event assets; manage inventory of booth boxes and coordinate shipping to/from events.
  • Secure event staffing and manage all elements of on-site staff expectations including appearance, presentation materials, and lead capture processes.
  • Track and report on event ROI, attendance, lead generation, and budget performance for each event.
  • Onboard new PDEs to event expectations, processes, and materials; assist with gathering sizing and address information for sales kits.
  • Manage end-to-end planning and execution of customer-facing webinars, including securing speakers, managing registration, coordinating rehearsals, overseeing show flow, and ensuring post-event follow-up.
  • Coordinate with the digital marketing team to develop email campaigns, social media promotions, and paid advertising in support of webinar promotion and registration.
  • Support PDEs in scheduling and delivering lunch and learns, which are primarily in-person presentations at client sites; occasionally coordinate virtual online presentations to specific companies as requested. Collect attendee information and manage issuance of PDH certificates to participants following each session.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field
  • 2+ years of experience coordinating in-person events such as conferences, trade shows, or exhibitions
  • Exceptional organizational skills with the ability to manage multiple concurrent events and deadlines without losing attention to detail
  • Strong written and verbal communication skills; able to communicate professionally with vendors, clients, and internal stakeholders at all levels
  • Demonstrated ability to work independently and take ownership of projects from planning through execution
  • Budget management and vendor negotiation experience
  • Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
  • Willingness to travel up to 25–30% to attend and support external events across the United States and Canada

Preferred

  • Experience with virtual event platforms and/or webinar production
  • Familiarity with graphic design tools (Canva, Adobe Creative Cloud) and/or CMS platforms (WordPress)
  • Experience with CRM systems, marketing automation tools (e.g., Marketo), or project management platforms (e.g., Smartsheet)
  • Background in or demonstrated curiosity about the construction, engineering, infrastructure, or geotechnical industries
  • CMP (Certified Meeting Planner) designation is a plus
  • Experience with branded merchandise ordering, vendor management, and inventory tracking
  • Comfort utilizing AI tools to accelerate creative production, document drafting, and administrative tasks
GeoStabilization International® logo

GeoStabilization International®

GeoStabilization International is a North American leader in geohazard mitigation, built around experienced engineers and field crews who respond quickly and execute safely in challenging terrain. Founded in 2002, we deliver landslide repair, rockfall mitigation, excavation shoring, grouting and ground improvement, and GRS IBS abutment construction through a design-build model that aligns engineering decisions with buildability and long-term performance. With thousands of completed repairs and rapid mobilization capabilities, GeoStabilization International assists asset owners in reducing risk, restoring access, and maintaining the operation of critical corridors.We do this work for one reason: to protect people and the infrastructure communities rely on. Follow the page for field lessons, early warning signs, and real-world mitigation insight.

Founded in 2002
Broomfield, Colorado, USA
424 employees (7 in marketing)

Traffic Signals

Monthly Visitors
16.6K
Monthly Google Ads Budget
$31.7K
Traffic Source Mix
Search
44%
Direct
43.2%
Referral
5.6%
Social
5.7%
Paid
1.4%

Headcount Trend

Current headcount: ~425

Marketing Team

Marketing Team Size
7 (2% of company)
Marketing Roles Posted (Last 30 Days)
1