Marketing Specialist

Indianapolis, IN (Hybrid)

Salary Not AvailableMid Level3+ years expPart time

Posted 3 months ago

Job Summary

Drive community outreach and referral growth for a homecare agency, owning local marketing, lead generation, and client acquisition strategies.

  • Own and execute community outreach to generate leads and referrals.
  • Must-have: 1–3 years of marketing, sales, or healthcare outreach with strong communication.
  • Standout: Comfortable with local travel and in-person networking to build durable referral relationships.

Job Description

Drive community outreach and referral growth for a homecare agency, owning local marketing, lead generation, and client acquisition strategies.

  • Own and execute community outreach to generate leads and referrals.
  • Develop and maintain relationships with referral sources (case managers, social workers, hospitals, rehab centers, senior communities, etc.).
  • Generate new client leads and referrals through outreach and networking.
  • Follow up with potential clients and referral sources to convert leads into active services
  • Attend community events, health fairs, and networking opportunities
  • Conduct in-person visits to facilities and organizations to promote services
  • Represent the agency professionally in all community interactions
  • Distribute marketing materials (flyers, brochures, business cards)
  • Assist with social media engagement and promotional efforts
  • Support development and execution of marketing strategies
  • 1–3 years of experience in marketing, sales, or healthcare outreach (preferred)
  • Strong communication and interpersonal skills
  • Comfortable with in-person networking and relationship building
  • Self-motivated with the ability to work independently
  • Reliable transportation and willingness to travel locally
  • Basic knowledge of homecare or healthcare services (preferred but not required)
  • Professional, organized, and goal-oriented
  • Basic knowledge of homecare or healthcare services (preferred but not required)
  • Flexible schedule

Marketing Specialist

Divine Purpose Care Residential Services · Indianapolis, IN · Hybrid