Responsibilities

• Manage day-to-day execution of consumer acquisition and portfolio Direct Mail programs, including data flows, performance reporting, campaign scheduling, and cost tracking.
• Implement and evaluate creative and targeting tests; clearly communicate insights and recommendations to stakeholders.
• Track and optimize campaign performance, recommending growth strategies and identifying data trends to inform decisions.
• Partner with external vendors (data providers, print partners) to ensure high-quality execution and continuous optimization.
• Collaborate cross-functionally with Business Intelligence, Data Science, and Marketing Analytics to improve reporting, unlock insights, and drive program performance.

Requirements

• 3+ years of experience in Marketing or Business roles (e.g., Strategy, Planning, Operations).
• Experience managing direct mail or comparable customer marketing channels (e.g., email, digital marketing, lifecycle marketing).
• Experience using A/B testing and performance data to optimize marketing campaigns and improve results.
• Demonstrates exceptional attention to detail, ensuring accuracy and consistency across all campaigns.
• Critical thinker who proactively identifies problems and proposes solutions to improve processes and campaign performance.
• Strong analytical skills with experience in data analysis to identify trends and make recommendations; proficiency in Excel and visualization tools, such as MicroStrategy or Tableau, is preferred.
• Excellent project management skills with the ability to create, follow, and communicate timelines effectively.
• Proven ability to communicate, collaborate, and influence across multiple functional teams (e.g., Strategy & Operations, Analytics, Creative Teams, Vendor Partners).
• Strong presentation skills with a track record of presenting complex ideas and translating data into clear insights for key stakeholders.
• Creative thinker capable of generating innovative solutions to customer challenges.