Marketing Specialist

Cerritos, CA (On-site)

$65K/yr – $80K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own market-driven product marketing from discovery to GTM, turning customer needs into features, messaging, and launches across channels.

  • Guide product development with market research, competitive intel, and trend data.
  • Own go-to-market and channel plans, including launches, content, and upsell/c cross-sell plays.
  • Collaborate with R&D/Product to embed customer insight in specifications and performance goals.

Job Description

Responsibilities

  • Act as the market expert during the product development lifecycle, representing customer needs and desires to the R&D and Product teams
  • Conduct in-depth market research, competitive analysis, and trend forecasting to identify new product opportunities and inform product feature prioritization
  • Partner with R&D and Product teams to shape product specifications, features, and performance requirements, ensuring market and customer insight is embedded in product decisions
  • Generate and pitch product concepts grounded in market data, customer feedback, and competitive positioning
  • Develop compelling positioning, messaging, and value propositions that differentiate the product in the market
  • Own execution of go-to-market strategies and marketing plans across targeted channels, including product launches, content creation, social media, upselling, and cross-selling initiatives
  • Partner with the Marketing Manager on campaign strategy, sales enablement materials, and cross-functional launch execution
  • Conduct research, analysis, and testing using market research and analytics tools to generate insights that shape marketing strategy

Requirements

  • Bachelor’s degree with Marketing focus or equivalent marketing experience
  • 4+ years of marketing experience, with a proven track in product marketing, product development, or brand strategy
  • Demonstrated ability to build and execute comprehensive marketing plans and go-to-market strategies
  • Strong ability to interpret market data, consumer research, and campaign metrics to drive actionable business decisions
  • Exceptional written and verbal communication skills
  • Highly organized with the ability to manage multiple projects and product launches simultaneously in a fast-paced environment

Preferred

  • Bilingual in Korean and English preferred
Cuckoo Electronics America Inc logo

Cuckoo Electronics America Inc

Cuckoo Electronics Co., Ltd is a South Korean brand that specializes in kitchen appliances and home wellness products. Cuckoo began 40 years ago as an OEM supplier for large companies like LG, Philips, and Panasonic and has grown into the No. 1 pressure cooker manufacturer in Korea and one of Asia’s most famous and successful brands. For the last 17 years, Cuckoo has held 74% market share for pressure rice cookers in Korea, the No. 1 ranking on the NBCI Brand Competitiveness Index for ten straight years and successfully expanded to 31 countries at a growth rate of 22% annually. Cuckoo’s success has come from our involvement with all stages of the product life cycle including product design, quality control, product development, manufacturing, sales and customer service.With a dominant international presence, Cuckoo set its sight on the America’s as its next undiscovered frontier. Cuckoo America was established in December 2016 and has grown into a high functioning United States enterprise with US Headquarters located in the heart of Koreatown, Los Angeles. Cuckoo America experienced a meteoric rise with success online through Amazon setting the stage for breakthrough into major retailers ultimately resulting with Cuckoo product becoming available in store at Macy’s and William Sonoma. Cuckoo is continuing on the path of innovation with the launch of Cuckoo’s revolutionary countertop water system featuring Nano Filtration and Mineral Infusion. This is the first of many products designed to deliver purified water and air into the homes of our beloved Cuckoo family.The quality and design Cuckoo of products have caught the attention of Americans all across the nation as annual sales continue to grow. As our growth continues, we promise to remain focused on our core values. We will strive to provide families with access to home electronics that improve their quality of life, maintain a healthy home and keep their loved ones safe, happy and well fed.

Founded in 1978
Cerritos, California, USA
52 employees (13 in marketing)

Traffic Signals

Monthly Visitors
97.1K
Monthly Google Ads Budget
$989
Traffic Source Mix
Search
37.5%
Direct
55.3%
Referral
4.2%
Social
2.2%
Paid
0.7%

Headcount Trend

Current headcount: ~52

Marketing Team

Marketing Team Size
9 (17% of company)
Marketing Roles Posted (Last 30 Days)
1