Marketing Specialist

Central Garden & Pet

Marketing Specialist - C&S

Franklin, WI (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end Small Animal product management for 500+ Kaytee SKUs, coordinating PIM, launches, and cross-functional initiatives to optimize pricing, merchandising, and growth.

Own end-to-end Small Animal product management for 500+ SKUs, including PIM.
Must-have: 1–2 years of CPG product management experience.
Standout: Cross-functional collaboration with Sales, Marketing, R&D, Operations, Finance, and Legal.

Job Description

Responsibilities

Leads managing the Small Animal product portfolio including product information management of both printed and digital assets for 500+ products in the Kaytee Small Animal product line
Initiates new product set-up documents and coordinates the new product set-up process
Prepares creative briefs for packaging development, collateral and digital communications
Supports the marketing team with research, planning and analysis to analyze business trends to optimize pricing, merchandising and product assortment
Assists in the achievement of annual business objectives goals of revenue, profit, and share growth by providing flawless execution support
Assists coordinating new product launches from concept to market, including supporting product development
Develops sales tools/materials to optimize impact of the sales organization
Works with cross-functional teams, including, but not limited to, Customer Marketing, Sales, R&D, Product Development, Operations, Purchasing, Finance, Agency, and Legal to champion projects
Act as an advocate for a positive work environment

Requirements

Bachelor’s degree in business or related field (Required)
Previous pet industry experience with Small Animals such as Rabbits, Guinea Pigs or Hamsters (Required)
1-2 years of consumer-packaged goods product management experience (Preferred)
Knowledge and experience utilizing syndicated data (Nielsen, IRI) is a plus
Strong organizational and time management/prioritization skills
Strong communication skills; written, oral and formal presentation
Proficient in Microsoft Word, Excel, PowerPoint
Self-motivator able to deliver satisfactory work under limited supervision

Preferred

Benefits

Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match and annual employer discretionary contribution
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave

Central Garden & Pet

3.7 Glassdoor

Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. Our innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries.Central Garden & Pet is brought to life every day by over 6,000 passionate people who are primarily located across North America. Our employees are talented, energetic, and dedicated to the growth and success of our brands. We take pride in providing a great work experience to our employees – including a safe work environment, friendly atmosphere, and a comprehensive compensation & benefits package. For additional information about careers at Central, please visit www.central.com/careers/career-with-central.

Founded in 1980

Walnut Creek, California, USA

1.9K employees (238 in marketing)

www.central.com

64% recommend to a friend