Responsibilities

• Develop, launch, and manage Google Ads campaigns, including campaign structure, keyword strategy, and ongoing optimization to maximize performance
• Analyze campaign performance data and manage traffic, lead generation, and conversion goals to drive qualified traffic and improve ROI
• Design and produce high-quality marketing collateral, including brochures, flyers, templates, digital ads, and other branded materials that align with corporate standards
• Travel to assigned communities to capture photo and video content for use in social media, digital advertising, and marketing initiatives
• Manage and grow corporate and community social media accounts, ensuring consistent brand voice, engagement, and audience growth
• Develop and execute digital marketing strategies to support lease-ups, stabilized assets, and new property acquisitions
• Lead digital campaign strategy before, during, and after property takeovers to ensure seamless marketing transitions and performance continuity.
• Monitor competitive properties and regional market trends; provide strategic insights and recommendations based on marketing and performance analysis
• Host and lead marketing calls with Regional Directors and Property Directors to provide performance updates, strategic guidance, and operational support
• Collaborate with operations teams to ensure marketing initiatives align with overall business objectives
• Maintain digital libraries of all corporate and community assets including brand guides, logos, pictures and videos
• Perform additional duties as assigned by the Director of Marketing

Requirements

• Strong technical proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
• Advanced working knowledge of design platforms including Adobe Creative and Canva
• Skilled in real estate photography and videography for digital marketing and social media content creation
• Excellent written and verbal communication skills, with the ability to present ideas clearly and effectively
• Demonstrated leadership abilities with experience collaborating across teams and supporting cross-functional initiatives
• Strong time management and prioritization skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Highly organized and detail-oriented, ensuring accuracy and consistency across marketing materials and campaigns
• Solid understanding of business principles and marketing best practices
• Proven ability to work both independently and collaboratively in a team-oriented environment
• Ability to remain composed under pressure while balancing competing priorities
• Demonstrated professionalism and discretion in handling confidential information
• A college degree
• An active certification from Google
• A graphics design background
• Experience with social media marketing