Responsibilities

• Develop and manage strategic marketing calendar: Create, organize, and maintain a calendar of digital and print marketing plans based off the needs of courses, publications, School of Government events, external events, and general audience needs to drive lead generation strategies with the goal of increasing revenue through the sale of courses and publications.
• Coordinate with faculty, program managers, and other staff to ensure all needs are included in the calendar.
• Manage schedule, deploy each tactic, and track registrations and report on success.
• Generate and program strategic marketing content: Create and edit content, including e-mails, newsletters, graphics, web copy, catalogs, reports, and other marketing materials on behalf of the School of Government.
• Project manage sales and marketing campaigns with relevant faculty/staff, social media account managers, content creators, and graphic designers.
• Manage target audience lists across the different marketing channels.
• Analyze marketing effectiveness: Compile and report on campaign results and sales performance to share with faculty, the leadership team, and staff for different courses, publications, and initiatives across the school.
• Report on insights and learnings from A/B testing and integrate AI to improve marketing campaign results.
• Promote School to institutional partners and at trade shows: Work to develop consistent relationships with institutional partners to ensure School of Government attendance at appropriate trade shows and statewide events.
• Manage information-sharing practices across channels to cross-promote resources with and for partners as needed.

Requirements

• Four-year degree in marketing or a related field
• 2+ years’ experience in email marketing management; familiarity with HubSpot preferred
• 2+ years’ experience managing cross-functional projects
• Advanced Excel skills
• This position requires a strong background in marketing. It also requires excellent written/oral communication skills and organizational skills, strong attention to detail, and a demonstrated ability to balance long-term and short-term projects while working well in a collaborative, team-oriented environment.
• This employee should have knowledge of the principles and practices of product and institutional marketing and knowledge of effective techniques for collecting, analyzing, and reporting data through a variety of methods.
• Accuracy is very important. It is the role of this person to gather, analyze, and deliver data to internal and external audiences so that they can make informed decisions about the School of Government’s products and services. Data collection, analysis, or delivery errors can result in financial loss to the School. In addition, if data is mistakenly gathered, analyzed, or delivered or has an unprofessional appearance, it can reflect directly on the reputation of the School.
• This employee must have the ability to establish and maintain effective working relationships with a variety of people contacted in the course of work, including internal clients (i.e., faculty and staff) and external clients (i.e., public officials and employees of partner organizations) to discuss concepts, plans, and deliverables related to marketing the School’s services, publications, and other products.

Benefits

• Full-time, benefits-eligible position