Responsibilities

• Plan and execute integrated marketing campaigns across digital, print, and social media channels
• Partner with the communications team to develop and implement social media strategies that drive engagement and event participation
• Create compelling content for blogs, social media, email campaigns, and the city website
• Manage email marketing efforts, including audience segmentation, content development, and performance tracking
• Coordinate advertising campaigns across platforms such as PPC, social media, and traditional media
• Conduct market research and competitive analysis to inform strategy
• Ensure brand consistency and strengthen overall brand awareness across all communications
• Optimize website content for SEO and manage SEM campaigns
• Analyze campaign performance and ROI, providing insights and recommendations for improvement
• Gather and evaluate resident feedback to enhance marketing effectiveness and satisfaction

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of six (6) years of relevant marketing experience
• Municipal government experience preferred, but not required
• Valid Indiana driver’s license required
• Understanding of municipal government operations and public-sector communications
• Experience with brand management and plain-language writing for diverse audiences
• Familiarity with design tools such as Adobe Creative Suite or Canva
• Strong written and verbal communication skills
• Excellent analytical, organizational, and problem-solving abilities
• Ability to manage multiple projects, prioritize effectively, and meet deadlines