Marketing Specialist at BURGER UNION LTD | Appleton, WI

Marketing Specialist

Appleton, WI (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Drive marketing operations by managing WordPress content, SEO, and cross‑channel campaigns to raise visibility in the conveyor industry.

Must-have: Basic WordPress, analytics, and strong organizational skills.
Standout: Ability to coordinate cross‑channel content calendars (YouTube, LinkedIn, blogs).
Standout: Willingness to learn about the conveyor industry and adapt to a fast-paced environment.

Update website visual appeal, layout, and copy
Cross link website to YouTube videos, LinkedIn, and other forms of social media
Apply good website SEO practices to help increase organic website visibility/rankings
Update and monitor Google My Business Profile
Coordinate and implement strategies for paid advertising such as online magazines, manufacturing directories, PPC, and social media
Coordinate and collect backlinks in collaboration with other companies to be placed on blog posts
Updating website content using best practices (products, careers, new business, featured projects)
Taking still photos and video of current jobs and filing raw files in an organized manner for future editing and updates
Editing and updating PAI videos and content on YouTube page using best practices
Create YouTube shorts from main YouTube videos

Basic knowledge of how to use WordPress
Basic knowledge of how to use SEMrush
Basic knowledge of how to use Premier Pro, Illustrator, InDesign, Photoshop, and Canva
Basic knowledge of Excel, Word, and Powerpoint
Basic knowledge of Google Analytics and Google Search Console
Strong organizational and communication skills
Must demonstrate ability to handle multiple tasks effectively
Ability to prioritize changing work loads
Adaptable to fast paced environment
Willingness to learn about the conveyor industry