Responsibilities

• Manage and grow Buckeye Fire Equipment’s presence across B2B-relevant social media platforms (LinkedIn, Facebook, YouTube, etc.).
• Develop and execute a consistent content calendar aligned with product launches, trade shows, and company milestones.
• Monitor engagement metrics and adjust strategy to improve reach and audience interaction.
• Create compelling posts, graphics, and short-form video content that communicate our brand and product value to trade partners and distributors.
• Maintain and update product catalogs to ensure accuracy across all product lines, specifications, and pricing.
• Coordinate with product management and engineering teams to incorporate new products and discontinuations in a timely manner.
• Ensure catalog materials are production-ready and consistent with brand standards.
• Design and produce professional cut sheets, sell sheets, and product one-pagers for use by the sales department.
• Partner closely with the sales team to understand their needs and ensure materials are accurate, visually compelling, and easy to use in the field.
• Develop and maintain a library of up-to-date sales collateral including brochures, comparison guides, and trade show materials.

Requirements

• 2+ years of marketing experience, with at least 1 year in a manufacturing or industrial B2B environment.
• Proficiency in design tools such as Adobe InDesign, Illustrator, or similar (Canva experience considered).
• Demonstrated ability to manage social media platforms in a professional business context.
• Experience creating product marketing materials such as cut sheets, sell sheets, and catalogs.
• Strong written and verbal communication skills.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.

Nice To Have

• Experience marketing fire safety, industrial, or safety equipment products.
• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Basic photography or videography skills for product and facility content.
• Knowledge of SEO best practices and website content management (WordPress or similar).
• Associate’s or Bachelor’s degree in Marketing, Communications, or a related field preferred but not required.

Benefits

• Competitive salary commensurate with experience.
• Health, dental, and vision insurance.
• Paid time off and company holidays.
• A stable, team-oriented work environment with a company that has a long-standing reputation in the fire safety industry.
• Direct access to company leadership and the opportunity to make a meaningful impact on the company’s marketing efforts.