Marketing Specialist

Wichita, KS (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own an end-to-end marketing program for a defined healthcare area, turning market insights into a growth engine that strengthens brand trust while driving patient engagement and aligned stakeholder support.

  • Growth Planning: Develop and execute annual marketing plans to drive brand growth and achieve business goals.
  • Performance & ROI: Monitor campaign metrics and budget performance to optimize ROI and fund utilization.
  • Market & Engagement: Analyze market trends, patient behaviors, and competitors to identify high-value engagement opportunities while maintaining brand consistency.

Job Description

Responsibilities

  • Develop and execute annual marketing plans to drive brand growth and achieve core business goals for your assigned area.
  • Monitor campaign metrics and financial performance to evaluate return on investment and optimize the use of budgeted funds.
  • Analyze market trends, customer behaviors, and competitor attributes to identify high-value opportunities for patient engagement.
  • Maintain strict alignment with corporate brand standards to ensure a consistent, trusted identity across all marketing tactics.
  • Manage stakeholder and customer relationships to improve overall service delivery and align marketing efforts with operational needs.

Requirements

  • High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree OR 4 years of applicable cumulative job specific experience required.

Preferred

  • Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field.
  • Minimum of 3-5 years of progressive marketing experience, with a specific focus on healthcare or hospital marketing.
  • Demonstrated experience in content creation, social media management, and coordinating integrated marketing campaigns.

Benefits

  • Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options
  • Financial security& retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance
  • Time to recharge: pro-rated paid time off (PTO) and holidays
  • Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning
  • Emotional well-being: Employee Assistance Program, counseling and peer support, spiritual care and stress management resources
  • Family support: parental leave, adoption assistance and family benefits
  • Other benefits: optional legal and pet insurance, transportation savings and more
Ascension logo

Ascension

3.6 Glassdoor

Answering God's call to bring health, healing and hope to all. Ascension is one of the nation’s leading non-profit and Catholic health systems, with a Mission of delivering compassionate, personalized care to all, with special attention to those most vulnerable. In FY2025, Ascension provided $1.7 billion in care of persons living in poverty and other community benefit programs along with $1.8 billion of unreimbursed care for Medicare patients. Across 16 states and the District of Columbia, Ascension’s network encompasses approximately 99,000 associates, 22,300 aligned providers, 95 wholly owned or consolidated hospitals, and ownership interests in 26 additional hospitals through partnerships. Ascension also operates 30 senior living facilities and a variety of other care sites offering a range of healthcare services.

Founded in 1999
St Louis, Missouri, USA
66K employees (434 in marketing)
67% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
43.3%
Direct
43.9%
Referral
9.5%
Social
2.3%
Paid
1%

Headcount Trend

Current headcount: ~65.8K

Marketing Team

Marketing Team Size
268 (0% of company)
Marketing Roles Posted (Last 30 Days)
6

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