Marketing Specialist – Aquatics & Reptiles at Central Garden & Pet | Franklin, WI

Central Garden & Pet

Marketing Specialist – Aquatics & Reptiles

Franklin, WI (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive product marketing across Aqueon, Coralife, and Zilla from concept to market with cross-functional alignment.

Own concurrent product marketing initiatives
Must-have: strong organizational and cross-functional collaboration
Standout: experience creating packaging briefs and sales tools

Job Description

Responsibilities

Help manage a portfolio of products across our Aqueon, Coralife and Zilla brands
Support new product launches from concept through market release
Create clear, actionable creative briefs for packaging, digital, and marketing materials
Maintain and update product information across digital and print platforms
Use data and market trends to support pricing, merchandising, and assortment decisions
Partner with cross-functional teams (Sales, R&D, Operations, Finance, and external agencies) to keep projects moving and aligned
Develop sales tools and materials that help bring products to life for customers Support day-to-day marketing operations and ensure projects stay on track
Ensure packaging meets brand, legal, and regulatory requirements
Manage multiple concurrent projects across marketing, product, and operations teams
Develop shot lists, and scripts for product videos and digital campaigns

Requirements

Bachelor’s degree in marketing , Communications, Business, or a related field (or equivalent experience)
1-2 years of experience in marketing, product management, or a related field (CPG experience is a plus)
Familiarity with syndicated data (Nielsen, IRI) is a bonus, not required
Strong organizational and project management skills with the ability to handle multiple projects at once
Clear communication skills (written and verbal)
Comfort working in tools like Microsoft Excel, PowerPoint, and Word
A proactive mindset—you ask questions, solve problems, and take initiative
Interest in or passion for the pet industry (experience with marine, fresh water, or reptiles a plus)

Preferred

Familiarity with syndicated data (Nielsen, IRI) is a bonus, not required
Interest in or passion for the pet industry (experience with marine, fresh water, or reptiles a plus)

Benefits

Comprehensive Medical, Dental, and Vision Insurance
Free Lift and Disability Insurance
401(k) with company match and discretionary contribution
Paid vacation, holidays, and sick time
Paid parental leave
Employee Assistance Program
Education assistance (degrees and certifications)
Access to on-demand learning resources
Employee discounts (cell phones, gym memberships, entertainment, and more)
Referral bonus program
Access to on-demand pay

Central Garden & Pet

3.7 Glassdoor

Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. Our innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries.Central Garden & Pet is brought to life every day by over 6,000 passionate people who are primarily located across North America. Our employees are talented, energetic, and dedicated to the growth and success of our brands. We take pride in providing a great work experience to our employees – including a safe work environment, friendly atmosphere, and a comprehensive compensation & benefits package. For additional information about careers at Central, please visit www.central.com/careers/career-with-central.

Founded in 1980

Walnut Creek, California, USA

1.9K employees (238 in marketing)

www.central.com

64% recommend to a friend