Marketing Specialist

Birmingham, AL (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Support brand aligned marketing production and multi-channel campaign execution while coordinating events and community outreach to boost visibility and donor engagement.

  • Content creation and calendar upkeep to follow brand guidelines across digital, print, in-store, and newsletters.
  • Campaign support across digital, print, social, and events with basic data tracking and performance trends.
  • Cross-functional coordination with Operations, Retail, and external vendors to plan materials, events, and community partnerships.

Job Description

  • Assist in the creation of marketing materials that follow brand guidelines, including digital content, in-store signage, flyers, advertisements, newsletters, and reports.
  • Support the implementation and tracking of marketing campaigns across digital, print, social media, and event platforms.
  • Maintain content calendars to support timely and consistent messaging.
  • Assist with maintaining and updating website and social media content under the direction of the Marketing Manager.
  • Monitor platforms for outdated or inappropriate content and flag items for correction.
  • Support social media engagement and basic growth initiatives.
  • Help collect and organize basic campaign performance data and trends.
  • Conduct light market research to identify opportunities and support future initiatives.
  • Assist with planning, coordinating, and attending company events, community activities, and recognition programs as needed.
  • Support fundraising and outreach efforts by coordinating materials and assisting with community partnerships and speaking opportunities.
ALABAMA GOODWILL INDUSTRIES INC logo

ALABAMA GOODWILL INDUSTRIES INC

Alabama Goodwill is a 501 (c) (3) nonprofit organization that offers employment opportunities to people who need it most. We are a sustainable social enterprise that help people earn jobs, build careers, and make positive contributions to our community.

Founded in 1927
Birmingham, Alabama, USA
77 employees (2 in marketing)

Traffic Signals

Monthly Visitors
12.5K
Traffic Source Mix
Search
77.4%
Direct
22.6%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size
2 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News