Marketing Specialist - 500696

Toledo, OH (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Brand protection and stakeholder trust drive the core mission here, tying campus marketing to recruitment, outcomes and philanthropy while coordinating with Auxiliary Services.

  • Own campus brand strategy and cross-entity alignment to protect reputation and improve stakeholder experience.
  • Shape audience-facing programs with campus partners and external vendors to accelerate growth opportunities.
  • Operate with data-driven marketing for brand and customer experience across student, faculty and staff touchpoints.

Job Description

Responsibilities\n- This marketing specialist is central to the University’s ability to protect its brand and reputation to internal and external stakeholders.\n- The position impacts the University’s ability to attract and retain students; promote the institution’s successful outcomes and philanthropic efforts and contribute to ongoing efforts to stakeholders in programs that support student, faculty and staff satisfaction.\n- This marketing specialist supports the University’s Auxiliary Services with smart, data-driven marketing solutions.\n- The specialist supports key campus partners, including the Early Learning Center, Thompson Student Union, the Student Recreation Center, University Housing and campus events, and collaborates with external vendors for parking and dining with a focus on brand strategy and alignment, customer experience and growth opportunities for long-term success.\n\nRequirements\n- Bachelor’s degree required – May accept five-seven (5-7) years applicable experience in lieu of higher education.\n- Prefer minimum of four years of marketing and/or project management experience\n- Excellent computer skills in Microsoft Office -- strong Excel, Power Point and Word skills and experience required.\n- Knowledge of or ability to learn and adhere to AP Style guidelines\n- Self-motivated with the ability to follow directions while working independently\n- High proficiency in project management, attention to detail, prioritization of work and organizational skills required.\n- Ability to build relationships and develop trust with stakeholders\n- Ability to contribute to team projects\n- A high degree of professionalism and strong work ethic coupled with a sense of responsibility and integrity required.\n- Ability to work under minimal supervision, tight time constraints, and periodic high-volume circumstances.
The University of Toledo logo

The University of Toledo

The University of Toledo is a regional force powering opportunities to learn, care, play and work. A public research university and academic medical center, UToledo has been improving the lives of our students, patients, employees and neighbors in the greater northwest Ohio community since 1872.We are proud to unlock the potential of our students, supporting their success through innovative academic programs, caring faculty and engaging experiential learning opportunities. UToledo has a safe campus in a vibrant city where students can fuel their passions through more than 400 student organizations and join friends to cheer for one of 16 NCCA Division 1 Rockets Athletics teams. At The University of Toledo, we’re shaping the next generation of doers. Those who dare to do what others only dream.

Toledo, Ohio, USA
6.7K employees (209 in marketing)

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$477.6K
Traffic Source Mix
Search
34%
Direct
41.9%
Referral
22.7%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
164 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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