Marketing and Social Media Manager at Melancholy | Salt Lake City, UT

Melancholy

Marketing and Social Media Manager

Salt Lake City, UT (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own a fast-moving social content program that crafts a distinct, moody brand voice, grows audience engagement, and scales brand impact across Instagram while coordinating events and multi-account collaborations.

Content Strategy & Execution: Define a cohesive, elevated aesthetic and publish posts, reels, and stories that drive reach and engagement.
Community & Partnerships: Drive authentic engagement and support event-driven promotions across accounts as the brand expands.
Performance & Growth: Track metrics, test ideas, and optimize content and cross-account collaboration to boost visibility.

Job Description

Own and execute a moody, elevated content program that drives reach, engagement, and brand voice across Instagram, while coordinating events and multi-account growth.

Responsibilities: Develop and execute a content strategy; Create and schedule posts, reels, and stories; Manage community engagement; Collaborate on events, seasonal menus, and promotions; Track performance and ideate improvements; Manage additional brand accounts as partnerships grow.

Melancholy

Melancholy is a thoughtfully designed wine and cocktail bar in Salt Lake City known for its intimate atmosphere, curated beverage program, and intentional approach to hospitality. Founded by industry professionals with decades of combined experience, Melancholy focuses on natural and small-producer wines, carefully crafted cocktails, and a guest experience rooted in warmth, detail, and connection. The space blends vintage design with a modern beverage program, creating an environment where community, conversation, and exceptional drinks come together. In addition to its bar program, Melancholy hosts curated events, tastings, and gatherings that bring people together around shared experiences.

Founded in 2023

Salt Lake City, Utah, USA

6 employees (3 in marketing)

www.melancholyslc.com