Marketing & Social Media Coordinator

Portland, ME (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

Job Summary

Own multi-brand social content and community presence, coordinating platform-specific storytelling and timely campaigns to drive guest engagement and repeat bookings.

  • Content Engine: plan and execute across Facebook, Instagram, TikTok, and other platforms for four brands.
  • Community & Trends: nurture online conversations, respond to guests, and deploy timely content from trends.
  • Email & Campaigns: design on-brand templates and segment audiences to boost bookings and awareness.

Job Description

Responsibilities

  • Develop, plan, and coordinate engaging content across Facebook, Instagram, TikTok, and other platforms for all four brands
  • Monitor trends and quickly deploy relevant content to take advantage of timely opportunities
  • Maintain consistent brand voice and visual identity across all channels
  • Engage with guests, respond to comments and messages, and foster an active online community
  • Capture and curate organic content including photos, videos, customer testimonials, and behind-the-scenes features
  • Develop campaign concepts such as “Meet Our Crew,” “Things to Do in Portland,” and customer spotlight features
  • Willingness to be on camera as a brand representative is a strong plus
  • Design email campaign templates and manage customer segmentation across the portfolio
  • Execute on-brand email marketing strategies to drive repeat bookings and brand awareness
  • Experience with Mailchimp, Constant Contact, or similar platforms preferred

Requirements

  • Background or education in marketing, communications, social media management, or a related field
  • Proficiency in social media platforms, scheduling tools, and basic graphic design (Canva, Adobe, etc.)
  • Experience with email marketing platforms such as Mailchimp or Constant Contact is a plus
  • Excellent communication and storytelling skills with a guest-centered mindset
  • Ability to multitask, manage deadlines, and adapt to a fast-paced tourism environment
  • Flexible schedule; ability to work weekdays and weekends interchangeably

Preferred

  • A natural storyteller who can translate on-the-water experiences into compelling content
  • Self-motivated and proactive — spots an opportunity and runs with it
  • Comfortable in front of the camera and excited to be the face of the brand
  • Organized and detail-oriented across multiple brands and content calendars simultaneously

Benefits

  • 401(k)
  • 401(k) matching
  • Employee discount
  • Flexible schedule
  • Retirement plan
Portland Discovery Land & Sea Tours logo

Portland Discovery Land & Sea Tours

Since 1995, Portland Discovery Tours has offered guided tours of Portland, Maine, by land and sea, featuring historic landmarks, scenic coastlines, and local attractions. Experience the city's charm through narrated trolley rides and boat cruises, perfect for sightseeing and exploring the unique heritage and beauty of Portland.

Founded in 1995
Portland, Maine, USA
11 employees

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
48.6%
Direct
32.1%
Referral
5.5%
Social
12.5%
Paid
1.3%

Headcount Trend

Current headcount: ~11
Portland Discovery Land & Sea Tours logo

Marketing & Social Media Coordinator

Portland Discovery Land & Sea Tours · Portland, ME · On-site