Marketing Social Media Assistant

Argyle, TX (Unknown)

Salary Not AvailableEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end digital marketing and social media programs, driving content strategy, paid and organic campaigns, analytics, and brand reputation across multiple platforms.

Drives content calendars and cross-channel campaigns
Tracks KPIs and reports insights to refine strategy
Keeps regulatory and local branding alignment

Job Description

Responsibilities

Promote, market, and facilitate the overall sale of products of the bank. Contribute to the bank?s growth by the effective sale of bank services to new and existing customers with emphasis on courteous and professional service
Responsible for creating, administering, and optimizing high-impact content across all digital platforms to grow audience engagement, strengthen brand awareness, and foster a sense of community.
Develop and execute organic and paid social media content to increase visibility and engagement across Facebook, Instagram, LinkedIn, and X.
Utilize analytics tools to interpret campaign performance and metrics, providing insights into traffic, demographics, and conversion effectiveness.
Manage paid campaign setups, launches, and A/B testing, incorporating automation and AI tools to maximize efficiency.
Act as a subject matter expert by staying current on social media trends, algorithm changes, and competitor activities.
Monitor and professionally respond to social media inquiries and online reviews to maintain a positive brand image and reputation.
Create high-quality graphics, videos, and written posts that align with the bank?s voice and local values.
Develop content calendars and strategies designed to drive traffic and improve engagement while maintaining consistent messaging.
Tailor content to suit the nuances of each platform while ensuring a unified brand identity.