Marketing & SEO Manager

California, MO (Remote)

$90K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own SEO strategy and cross channel marketing impact for a law firm, driving organic leads and aligning with CRO and content.

Own the SEO program across technical, on page, off page, and local, with CRO and content coordination.
Coordinate agencies, developers, writers, and ad partners to keep campaigns integrated and measurable.
Track rankings, traffic, leads, conversions, and ROI with leadership reporting for decision making.

Job Description

Responsibilities

Own and execute the firm's SEO strategy, including technical, on-page, off-page, and local SEO.
Increase qualified leads through organic search, Google Business Profiles, content marketing, and conversion optimization.
Manage and optimize relationships with outside agencies, web developers, writers, and advertising partners.
Monitor and improve website performance, UX, Core Web Vitals, and conversion rates.
Develop and maintain content calendars for blogs, landing pages, FAQs, videos, and attorney profiles.
Track and report KPIs including rankings, traffic, lead quality, conversion rates, cost per acquisition, and ROI.
Partner with firm leadership to develop marketing initiatives aligned with business goals.
Oversee paid digital campaigns (Google Ads, Local Services Ads, and social advertising) while ensuring strong integration with SEO efforts.
Identify opportunities using competitive research and market analysis.
Ensure all marketing complies with applicable attorney advertising rules and ethical guidelines.

Requirements

5+ years of digital marketing experience, with at least 3 years leading SEO strategy
Experience marketing professional services or law firms strongly preferred
Demonstrated success growing organic traffic and generating qualified leads
Strong understanding of:
Technical SEO
Local SEO
Content strategy
Conversion Rate Optimization (CRO)
Google Analytics 4
Google Search Console
Google Tag Manager
Active Campaign, Salesforce, or similar SEO platforms
Experience with WordPress and modern CMS platforms.
Ability to interpret analytics and translate data into actionable marketing decisions.
Excellent project management and communication skills.
Self-motivated with the ability to thrive in a fully remote environment.

Preferred

Law firm or legal services marketing experience
Google Ads certification
Experience with Local Services Ads (LSAs)
CRM and marketing automation experience (Clio Grow, HubSpot, Lawmatics, Salesforce, etc.)
Familiarity with AI-powered search optimization and content strategy
Basic HTML/CSS knowledge

Benefits

Comprehensive health, dental, and vision insurance
401(k)
Generous paid time off and company holidays
Flexible remote work environment
Opportunity to shape the marketing strategy of a rapidly growing law firm

Wade Litigation

What sets us apart from other law firms is the emphasis that the we put on client satisfaction and our proven systematic approach to litigation. Client satisfaction is the most important aspect of our practice and it’s the firm’s mission to provide superior and distinctive services while building client relationships and achieving client satisfaction second to none. Client satisfaction means everything to us and we work extremely hard to make your contact with our firm a pleasurable one (from the very first moment that you pick up the phone and call our office until your case is resolved).We understand that when you are involved in a court case that you want to get out of it as fast as possible, while achieving the maximum results, and getting the most value for your money. Accordingly, we won’t drag your court case out and we do everything that we can to get you the most favorable resolution possible as fast as possible.We at Wade Law Group are committed to justice and fairness in our dealings with all, and we continuously strive to meet the highest standards of conduct and service in both our professional and personal lives. We pride ourselves in being more prepared, more informed and more skilled than our opponents and we savor going into battle for our clients-all the way to verdict, when necessary.The entire focus of the firm is our clients and their satisfaction and we have a systematic approach to litigation that is proven to get results. The firm culture, its policies and its proven systematic approach to litigation have all contributed to the firm being awarded the top business litigation firm in the state in the year 2021 and one of the top ten law firms in the state in the area of client satisfaction.So, if you would benefit from working with a firm that stands on that foundation let’s prioritize our next steps together and visit our website at www.wade litigation.com or give us a call at 855-656-7590.

Founded in 2003

Los Gatos, California, USA

37 employees (1 in marketing)

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