Marketing Segment Executive Director at JPMorganChase | Columbus, OH

JPMorganChase

Marketing Segment Executive Director

Columbus, OH (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive Youth & Family segment product marketing, onboarding, and lifecycle initiatives to lift retention and business outcomes.

Must-have: 10+ years in marketing with strategy, lifecycle, and D2C/digital experience in a senior, hands-on leader role.
Standout: Proven cross-functional leadership, product-marketing alignment, and data-driven storytelling to execs.

Job Description

Own Youth & Family segment strategy end-to-end, including target customer definition, positioning and messaging architecture aligned to business goals and be accountable for the full customer journey - setting journey-stage KPIs and ensuring experiences and marketing programs measurably improve customer outcomes and business performance.
Lead the segment “voice of the customer” function to translate customer behaviors, wants, and needs into winning positioning, product launches, and test-and-learn agendas that improve customer experience and hit goals.
Influence product roadmap prioritization by translating segment insights into product marketing opportunities and advocating for customer-led decisions.
Oversee go-to-market for new products and features, including positioning, narrative, launch plans, and channel strategies across owned, paid, and earned.
Lead onboarding and lifecycle engagement strategy to increase retention, deepen relationships, improve financial health, and drive digital tool adoption for Youth & Family customers.
Drive strategic growth initiatives and campaigns, including recurring seasonal and life-event programs to engage current customers and reactivate lapsed customers.
Ensure rigorous campaign management operations and optimization - partnering with stakeholders through implementation, deployment, monitoring, reporting, and optimization.
Build an “always-on” testing and optimization culture, using disciplined experimentation to improve engagement and retention while taking calculated risks.
Act as a senior cross-functional leader and connector – partnering with Product, Marketing and Field teams to improve customer experiences and key KPIs and serve as a change agent, driving marketing and product/marketing transformation, innovation, and new ways of working across the journey.
Lead a high-performing team across segment product marketing, onboarding, and engagement strategy and campaign management; provide coaching, set priorities, and manage delivery in a matrixed environment with changing priorities.

JPMorganChase

4.0 Glassdoor

With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA

219K employees (4,490 in marketing)

www.jpmorganchase.com

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