Responsibilities

• Define the Media & Partnership Measurement Strategy: Establish the vision and roadmap for measuring the effectiveness of FanDuel’s media investments, sponsorships, and strategic partnerships.
• Develop frameworks to evaluate ROI, incrementality, and brand impact across FanDuel’s media and partnership ecosystem.
• Build scalable measurement approaches that connect media exposure and sponsorship assets to commercial outcomes.
• Sponsorship & Partnership Analytics: Develop analytical frameworks to evaluate the performance and value of league partnerships, team sponsorships, talent relationships, and media partnerships.
• Support commercial negotiations by providing data-driven valuations of partnership opportunities and media deals.
• Measure the impact of sponsorship activations and integrations across multiple platforms and audiences.
• Media Investment Effectiveness: Partner with Media leadership to analyze the performance and efficiency of media investments across the full media mix.
• Implement and oversee modern measurement methodologies including Marketing Mix Modeling (MMM), experimentation, attribution, and incrementality testing.
• Provide insights that inform media planning, investment allocation, and long-term strategic partnerships.
• Measurement Innovation & Analytics Infrastructure: Evaluate and implement modern analytics tools, AI capabilities, and measurement technologies to improve FanDuel’s media analytics capabilities.
• Lead the development of dashboards, reporting frameworks, and self-service analytics tools that provide clear and actionable insights for media and partnership teams.
• Ensure internal and external data sources are integrated to support robust measurement and analysis.

Requirements

• Minimum of 12+ years of experience in marketing analytics, marketing science, or media measurement
• Experience working in media agencies, marketing consultancies, or advanced analytics organizations strongly preferred
• Deep expertise in marketing measurement methodologies, including:
• Marketing Mix Modeling (MMM)
• Attribution and incrementality testing
• Experimental design and causal inference
• Media and sponsorship performance analysis
• Strong understanding of the modern media ecosystem, including digital media, sports media, sponsorships, and brand partnerships
• Experience evaluating commercial value and ROI of media and partnership investments
• Familiarity with AI, machine learning, and advanced analytics techniques applied to marketing performance
• Proficiency with analytics and data tools such as SQL, Python, R, or similar
• Experience building dashboards and visualizations using Tableau, Looker, Power BI, or similar platforms

Preferred

• Knowledge of sports media, sponsorship ecosystems, or regulated industries is a plus
• Experience working in media agencies, marketing consultancies, or advanced analytics organizations strongly preferred

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards .