Marketing Science Partner - Small and Medium Business Group at Meta | New York, USA | $101K/yr – $152K/yr

Marketing Science Partner - Small and Medium Business Group

New York, USA (On-site)

$101K/yr – $152K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Marketing Science initiatives to grow North America Mid Market advertisers by designing proactive research, guiding product and sales, and translating insights into scalable ad effectiveness programs.

Own proactive research initiatives for SMB onboarding and growth in advertising
Must-have: 5+ years in a quantitative field with experience scoping/executing research for clients
Standout: cross-functional impact with sales, product, and global initiatives

Job Description

Responsibilities

Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small and Medium businesses onboarding to advertising and grow
Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
You will consult with clients and agencies on products and solutions for different needs and challenges as it pertains to media, marketing, or key measurement questions
Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small and Medium business segments grow
Work closely with sales, product, and other cross-functional team to drive direct impact on Mid Market business marketing strategy
Communicate results and illustrate suggestions in alternative ways to stakeholders and partners
Build processes that scale ad effectiveness research initiatives
Advocate for small and Medium businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind

Requirements

Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or equivalent practical experience. Degree must be completed prior to joining Meta
5+ years of experience in a quantitative field, such as consulting, market research, media research
Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
Experience communicating complex concepts to non-technical audiences
Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
Experience with digital advertising measurement methods and technologies

Preferred

Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
Knowledge of dynamics and structure for sales teams
Understanding of current media landscape and challenges small and Medium business advertisers face

Meta

Meta's mission is to build the future of human connection and the technology that makes it possible. Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following: • Start with an open mind. Whether you agree or disagree, engage with empathy. • Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect. • Keep it constructive. Use your interactions here to learn about and grow your understanding of others. • Our moderators are here to uphold these guidelines for the benefit of everyone, every day. • If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community). For a full listing of our jobs, visit https://www.metacareers.com

Founded in 2004

Menlo Park, CA, US

132K employees (40,751 in marketing)

www.metacareers.com