Marketing Report & Data Analyst

Corning, NY (Hybrid)

$22/hr – $30/hrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive data-informed growth by turning market, campaign, and customer data into actionable strategies that boost adoption, optimize ROI, and guide cross-functional decisions.

  • Market & growth analytics: pinpoint opportunities by region and segment, tracking penetration and surface growth bets.
  • Campaign optimization: measure performance, channel ROI, and CPA to guide efficient spend.
  • Cross-functional storytelling: translate dashboards into actionable recommendations for Marketing, Sales, and CX.

Job Description

  • Market Penetration: Identify opportunities to increase adoption in targeted neighborhoods and segments
  • Marketing Effectiveness: Improve campaign performance and channel ROI
  • Customer Growth: Support acquisition strategies with data-backed insights
  • ARPU Support: Provide analysis on offers, promotions, and customer mix
  • Analyze subscriber growth, penetration trends, and campaign performance across markets
  • Identify underperforming areas and high-opportunity segments
  • Support development of targeted marketing strategies with data insights
  • Track and report on performance of digital, direct mail, and field marketing campaigns
  • Assist in evaluating channel effectiveness and cost per acquisition (CPA)
  • Support A/B testing and help measure results of campaigns and offers
  • 2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services.
  • Proficiency with Excel and SQL, and visualization tools like Tableau; CRM experience a plus.
  • Ability to identify trends, patterns and communicate with team to drive actionable insights and outcomes.
  • Effective communication skills to deliver insights and recommendations to technical and non-technical audiences.
  • Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.
  • CRM experience a plus.
  • Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.
  • Comprehensive Health Insurance: Medical, Dental, Vision, and additional Supplemental lines of coverage.
  • Employee discounts: Discounts on Empire Access services and products for eligible employees.
  • Employee Assistance Program.
  • Competitive pay rates with opportunities for growth.
  • Retirement Plan- 401k plan with up to a 6% company match to help you save for the future.
  • Paid Time Off: Generous paid time off such as vacation, sick, holidays, floating holidays, personal time.
  • Employees also get their birthday off each calendar year.
  • Employees dependents under the age of 18 get a birthday card and a $25.00 check each calendar year during the month of their birthday.
  • Training programs and Career advancements.
  • Employee Recognition “Kudos” Program
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Empire Access

Empire Fiber Internet (also known as Empire Access) delivers ultra-fast, reliable fiber internet to homes and businesses across New York and Pennsylvania. We are the same company you know and trust, now with an updated name and brand that reflects our focus on cutting-edge fiber technology. Serving New York and Pennsylvania residents for over 100 years, we are committed to superior service, fast connections, and innovative fiber solutions for today’s connected world.

Prattsburg, New York, USA
99 employees (7 in marketing)

Traffic Signals

Monthly Visitors
56.5K
Traffic Source Mix
Search
37%
Direct
55%
Referral
4.1%
Social
1.9%
Paid
1.8%

Headcount Trend

Current headcount: ~100

Marketing Team

Marketing Team Size
4 (4% of company)

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Mar 2022
    Private Equity

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