Responsibilities

• Research the Market and Identify Growth Opportunities
• Continuously research the U.S. K–12 math education market, parent needs, competitor activities, and high-performing content.
• Proactively identify content opportunities that connect user needs, our products, and enrollment goals without waiting for detailed direction.
• Understand Parents and Develop Strong Value Propositions
• Analyze the needs, concerns, and decision-making triggers of parents across different regions, grade levels, and learning stages.
• Translate Think Academy's curriculum strengths into compelling customer value propositions and differentiated messaging.
• Own the End-to-End Content Process
• Take ownership of the entire content workflow, from research and topic selection to creation, editing, publishing, and optimization.
• Leverage AI tools to improve productivity while maintaining high standards for accuracy, completeness, and quality.
• Review your own work proactively and continuously improve execution quality.

Requirements

• 2+ years of experience in content creation or content marketing.
• Experience in education or EdTech.
• Able to work on-site in Silicon Valley.
• Detail-oriented, highly responsible, self-motivated, and able to independently drive projects to completion.
• Fluency in Mandarin

Preferred

• Strong research skills with the ability to quickly understand complex topics.
• Excellent user insight and the ability to understand how parents make educational decisions.
• Proficient in using AI tools to improve content quality and efficiency.
• Open to feedback, continuously iterates, and thrives in a fast-paced environment.