Responsibilities

• Execute integrated recruitment marketing campaigns aligned with strategies defined by the Manager of Marketing and Content Strategy.
• Deliver campaigns on time and accurately, timed to enrollment cycles.
• Apply audience segmentation and personas to campaign planning and execution.
• Translate messaging frameworks into clear, scannable audience-specific campaign writing and calls to action.
• Maintain a consistent OneICC story that supports institutional priorities.
• Work closely with Admissions to align campaign execution with recruitment priorities, funnel stages, and communication timing.
• Coordinate Slate communications with Admissions across sequencing, messaging, and audience targeting.
• Implement lead nurturing campaigns and communication flows.
• Track campaign performance and engagement metrics across channels in dashboards shared with leadership.
• Identify opportunities to improve campaign effectiveness based on data and feedback.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 3+ years of experience in marketing, campaign coordination, or enrollment marketing.
• 3+ years of project management.
• Strong analytical and data interpretation skills.
• Excellent written communication skills.

Preferred

• Experience in higher education recruitment marketing.
• Experience with CRM systems (e.g., Slate), Project Management Systems (Asana, Wrike, TDNext).
• Experience with audience segmentation and user experience journey mapping.
• Experience with digital marketing channels and analytics.

Benefits

• paid time off;
• 11 paid holidays; 2 floating holidays
• medical, dental, vision, life and long-term disability insurance;
• tuition waivers for employee, spouse and dependent children;
• on-site childcare center;
• 403(b) retirement plans; and
• State University Retirement System pension plan.