Responsibilities

• Pitching & Media Relations
• Pitch media consistently across local, trade, business, franchise, consumer and industry outlets.
• Build targeted media lists and identify the right reporters, editors, producers, podcast hosts and influencers for each story.
• Develop timely, relevant story angles that make clients more interesting to the media.
• Send smart, customized pitches that are clear, compelling and tied to the right audience.
• Follow up with urgency and persistence through email, phone, LinkedIn and other appropriate channels.
• Build real relationships with media contacts, not just one-time transactions.
• Track pitching activity, follow-ups, responses, interview opportunities and coverage wins.
• Story Development
• Learn each client’s business, audience, goals and competitive landscape.
• Help identify strong “Why You, Why Now” angles for franchise, consumer and business media.

Requirements

• 1–3 years of PR, communications, journalism, media relations or agency experience preferred.
• A strong desire to pitch media and generate coverage.
• Excellent written and verbal communication skills.
• A naturally outgoing, relationship-driven personality.
• Strong organization and attention to detail.
• A competitive mindset and comfort being measured against goals.
• The ability to work quickly across multiple clients and deadlines.
• Curiosity, creativity and persistence.
• A willingness to pick up the phone, follow up and make things happen.
• Experience with franchising, restaurants, consumer brands, local media, business media or agency work is a plus.