Marketing Project Specialist - (Phoenix, Arizona) at Grand Canyon University | Phoenix, AZ

Marketing Project Specialist - (Phoenix, Arizona)

Phoenix, AZ (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end client campaigns with cross-functional sign-off, balancing digital and traditional channels to drive ROI and brand consistency.

Campaign orchestration: align strategy with stakeholders and deploy across channels.
Creative and channel planning: select communications mix and methods for each campaign.
ROI measurement and optimization: define metrics and deliver performance reporting.

Job Description

Manage marketing campaigns from formulation to execution for assigned clients.
Meets with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.
Assists as a member of the internal marketing “creative” team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.
Participates in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.
Applies considerable knowledge of marketing principles and techniques to assist in creating marketing campaign plans by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sties, social media, radio, etc.). Confers with marketing management to confirm relevance of overall plan.
Participates in meetings to get approval for marketing campaigns.
Coordinates deployment of marketing activities with all relevant stakeholders.
Keeps marketing management informed of progress and potential issues and makes recommendations to ensure plans are well coordinated and synchronized.
Safeguards GCU’s branding strategy in the development of materials and media.
Develops performance metrics and reporting for ROI on marketing campaigns.

Grand Canyon University

GCU is a private Christian university located in Phoenix, Arizona. GCU helps students find their purpose with next-generation education, including over 200 academic programs in high-demand fields. GCU offers traditional students and working professionals generous scholarship opportunities, student support resources, on-campus state-of-the-art facilities, dynamic online classrooms, innovative learning experiences and more. For more information visit gcu.edu.

Founded in 1949

Phoenix, Arizona, USA

5.4K employees (342 in marketing)

www.gcu.edu/social