Responsibilities

• Marketing Strategy: Translate creative briefs and business objectives into high-impact creative concepts and marketing plans that resonate with audiences and help drive the brand forward.
• Project Management: Manage and track multiple projects simultaneously, ensuring deadlines, milestones, and deliverables are met. Maintain workflows, monitor project status, and ensure projects stay on track using our project management tool, Asana, to support team visibility and accountability.
• Brand Stewardship: Protect and champion the University’s brand identity, ensuring that all materials follow established standards.
• Client Partnership: Act as client partner to internal stakeholders, understanding each unit’s priorities to best align marketing objectives with business goals.
• Collaboration: Work with peers across Communications, Marketing and Engagement and functional units and departments to develop effective multi-channel strategies and materials to support marketing and communication goals.
• Event Coordination: Manage all event logistics, including scheduling, venue setup, materials, vendor and volunteer coordination, and on-site support.
• Reporting: Regularly track and report on multi-channel (e.g., social media, website, newsletters, events) project metrics (e.g., reach, engagement, and conversions) and analyze data to identify insights and optimize current and future initiatives.
• Documentation: Maintain organized records, standard operating procedures, and department planning and business continuity documentation to support continuous improvement.